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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Customer Use Cases and Value Messaging | - Reporting, dashboarding, and business intelligence use cases - Forecasting and planning scenarios for midmarket organizations |
| IBM Business Analytics Portfolio Overview | - IBM analytics and data platform overview for midmarket customers - Key value propositions of IBM Business Analytics solutions |
| Competitive Positioning | - Differentiation of IBM analytics vs competing BI platforms - Common objection handling scenarios |
| Midmarket Positioning and Sales Approach | - Understanding midmarket customer needs and buying drivers - IBM sales methodology and solution positioning |
| IBM Analytics Solutions Overview | - IBM Planning Analytics overview - IBM Cognos Analytics overview and capabilities - IBM SPSS and predictive analytics basics |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. What would be a good next step to develop the relationship with the customer after the sale?
A) Create a case study based on their successful implementation
B) Offer a blanket discount on future purchases
C) Create a case study directly after the sale closes
D) Recommend entitlement expansion immediately after closing
2. At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?
A) IBM Cognos Express Administrator and an IBM Cognos Express Connector
B) IBM Cognos Express Connector and one of the user roles
C) IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
D) IBM Cognos Express Administrator
3. You are in a meeting with the VP of Finance. Which would be a high yield question to ask?
A) Can you tell me how you track the daily volume of your call centers by region and service center?
B) How do you communicate plans and forecasts to other groups in the company such as operations, research and development and sales?
C) Do you have visibility into how your suppliers are impacting your production line efficiency?
D) Are business users able to create reports and analyze information or are they reliant on IT for this information?
4. Which is an accurate description of the buyers in the Business Analytics Mid market?
A) Buyers in the Midmarket are shifting toward the Line of Business.
B) Buyers in the Midmarket are shifting toward Information Technology.
C) Buyers in the Midmarket are shifting toward Finance.
D) Buyers in the Midmarket are shifting toward Operations.
5. Within IBM we use BANT to qualify an opportunity. What does BANT stand for?
A) Budget. Affordability, Need. Thought Leadership
B) Budget. Acceptance. Necessity. Tactics
C) Budget, Access. Need, Timeline
D) Budget. Authority, Need. Timeline
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: D |






