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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaigns and Experiences | 24% | - Set up triggers and response handling - Create and test campaign variations - Create and manage campaigns - Implement decision logic and rules - Configure audience targeting and segmentation - Build experiences using drag-and-drop editor |
| Topic 2: Overview and Key Concepts | 12% | - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization - Describe the platform architecture and components |
| Topic 3: Audience Management | 16% | - Use profile attributes and engagement scoring - Build audience criteria and filters - Create and manage segments - Implement catalog-based recommendations - Configure dynamic audience membership |
| Topic 4: Reporting and Analytics | 12% | - Interpret engagement and conversion data - Analyze campaign performance metrics - Navigate and use the Reports dashboard - Create and customize reports |
| Topic 5: Administration and Governance | 20% | - Implement data governance policies - Monitor system health and troubleshooting - Configure system settings and preferences - Manage integrations with Marketing Cloud - Understand compliance and security considerations - Manage user roles and permissions |
| Topic 6: Implementation and Configuration | 16% | - Set up data collection and event processing - Configure campaign areas and zones - Set up and configure the Web Media Manager - Implement JavaScript beacon and tag management - Configure user and visitor authentication |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?
A) Co-Buy
B) Trending
C) Co-Browse
D) SmartBundle
2. How does a marketer perform an A/B test in Web Campaigns?
A) Create multiple experiences
B) Create multiple events
C) Create multiple web campaigns
D) Create multiple web templates
3. What two features of interaction studio can be used in an open-time email campaign?
A) Promotion
B) Recipe
C) Attribute
D) Survey
4. What three components are defined by the developer in the Sitemap?
A) Campaigns
B) Events
C) Page Types
D) Content Zones
E) Promotions
5. Which three components of a server side campaign can be defined by a business user?
A) Campaign rendering
B) User attributes
C) Campaign responses
D) Promoted content
E) Experience rules
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: A,B | Question # 4 Answer: B,C,D | Question # 5 Answer: B,D,E |
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