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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What must be created in order to feed user activity into classification categories?

A) Classification Rules
B) a Master Rule Sheet
C) a Data Map
D) Taxonomy Templates

2. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Classification
B) Data Ingestion
C) Operational Rollout
D) Data Scoping
E) Discover

3. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Buyer Exchange Report
B) Audience Discovery Report
C) Funnel Analysis Report
D) Campaign Activity Report
E) Media Discovery Report
F) Audience Usage Report

4. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Exchange report
B) Provider Category report
C) Provider Inventory report
D) Schedule Hits report
E) Site Hits report

5. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on broad categories.
B) Classify user actions based on products and offerings.
C) Classify user actions based on the customer lifecycle.
D) Classify user actions based on popularity of products.

Solutions: