Microsoft MB-220 Q&A - in .pdf

  • MB-220 pdf
  • Exam Code: MB-220
  • Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
  • Updated: Oct 17, 2026
  • Q & A: 250 Questions and Answers
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  • Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
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  • Exam Code: MB-220
  • Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
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How to Prepare For MB-220: Microsoft Dynamics 365 Marketing Exam

Preparation Guide for MB-220: Microsoft Dynamics 365 Marketing Exam

Introduction

Microsoft has created a track for IT professionals to get certified in Microsoft Dynamics 365 Marketing . This certification program provides Microsoft 365 Marketing consultants a way to demonstrate their skills. The assessment is based on a rigorous exam using industry standard methodology to determine whether a candidate meets Microsoft's proficiency standards.

According to Microsoft, a Microsoft Certified Professional enables organizations to leverage configuration of marketing applications, manage segments, configure and analyze customer responses.

Certification is evidence of your skills, expertise in those areas in which you like to work. If candidate wants to work on MB-220: Microsoft Dynamics 365 Marketing Exam and prove his knowledge, Certification offered by Microsoft. This Microsoft MB-220 Exam helps a candidate to validates his skills in MB-220: Microsoft Dynamics 365 Marketing Exam Technology.

In this guide, we will cover the MB-220: Microsoft Dynamics 365 Marketing Exam, MB-220: Microsoft Dynamics 365 Marketing Exam Certified professional salary and all aspects of the MB-220: Microsoft Dynamics 365 Marketing Exam Certification.

What career prospects are associated with this associate-level certification?

After passing the Microsoft MB-220 exam, you will be several steps towards obtaining the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. The certificate qualifies a professional to apply for a wide range of job roles, including:

  • IT Manager
  • Software Engineer
  • IT Site Support Technician
  • Enterprise Architect
  • Business Analyst

This is one of the most highly-valued certifications in the IT industry. The specialists with this certificate can get an average salary of between $66,000 and $114,000 per annum.

The benefit of obtaining the MB-220: Microsoft Dynamics 365 Marketing Exam Certification

  • Microsoft MB-220 Exam certification will be judging your skills and knowledge on your understanding of knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of application.
  • This certification credential will give you edge over other counterparts. Apart from knowledge from MB-220: Microsoft Dynamics 365 Marketing Exam.
  • Increases Efficiency : Professional certifications are a great assistance to furnish your consultancy with a firm foundation. This advanced information, and knowledge you gain during attaining specialized certification can give you with up-to-date tools and technical strategies that will serve to guide and direct you in the execution of your projects, allowing you to manage all aspects of your work more effectively.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

Microsoft MB-220 Exam Syllabus Topics:

TopicDetails

Configure marketing applications (20-25%)

Configure organization settings- configure administration settings including LinkedIn Lead Gen and quota limits
- configure data sources for synchronization
- create and manage templates
- configure portal integration
- configure landing page settings
- configure domain authentication
- configure data protection tools
- configure social media
- configure webinar providers
Configure marketing settings- configure matching strategies
- configure marketing email settings
- configure customer journey settings
- configure opt-in settings
- configure email deduplication settings
- configure lead scoring settings
- configure required options for publishing journeys
- create and configure marketing calendars
- manage assets and content settings
Manage insights- analyze contact insights
- analyze lead insights
- analyze segment insights
- analyze customer journey insights
- analyze email insights
- analyze lead scoring model insights
- analyze marketing page insights
- analyze marketing form insights
- analyze website insights
- analyze redirect URL insights

Manage segments and lists (10-15%)

Create and manage segments- determine segment type
- create market segments
- create segments using Natural Language Query
- configure dynamic segments using Designer
- combine segments using union, exclude, or intersect logic
- create segments from external sources using customer insights
Create and manage subscription centers and lists- determine usage scenarios for subscription lists
- create a subscription list
- add a subscription list or lists to a form
- create a segment based on a subscription list
- create a subscription center marketing page
- understand how and where to publish subscription centers

Create and manage marketing forms and pages (10-15%)

Create marketing forms- determine which marketing form type to use
- determine form requirements and limitations
- create a marketing form using a template
- create landing forms and pages
Create and manage marketing pages- create marketing pages
- add content to marketing pages
- add forms to content blocks
- apply a style to marketing pages
- integrate marketing pages with marketing emails
- preview and validate marketing pages
- publish marketing pages
- monitor visitors to marketing pages

Manage leads, contacts, and accounts (5-10%)

Create and manage leads- create leads
- synchronize leads from LinkedIn
Create and manage accounts and contacts- create and manage accounts
- create and manage contacts
- manage activities

Create and manage marketing emails (5-10%)

Create email messages- create an email message by using a template
- define mandatory fields for email messages
- add dynamic content to email messages
Manage email messages- define message requirements
- preview messages by using the Basic and Inbox options
- check Spam Scores
- design and run A/B tests on email messages
- validate and publish messages

Manage customer journeys (10-15%)

Create customer journeys- determine content types required for a customer journey
- create a customer journey by using a template
- implement actions
- implement targets
- implement flow control for customer journeys
Publish and manage customer journeys- configure required options for publishing journeys
- check customer journeys for errors
- publish a customer journey

Manage events and webinars (10-15%)

Create and configure events and webinars- create an event team
- set up venues and sessions including internal and external tracks
- set up speakers
- configure webinar options
- configure event website
- create and manage event forms
- create stream events on Microsoft Teams
- set up event agenda
Manage events and webinars- create event invitations, banners, and social media posts
- Manage event registration, including attendee check-in.
- manage speakers, registration, waitlists, and attendees
- manage sponsors, vendors, logistics, and accommodations
- record and view financial information for events

Configure Dynamics 365 Customer Voice (10-15%)

Create surveys- create a theme and upload images
- add pages to a survey and personalize data
- identify survey question types
- add survey questions
- determine respondent types
- determine submission options
Preview, test, and publish surveys- add surveys to emails
- add surveys to a webpage
- add surveys to customer journeys
- clone, import, and translate surveys
Manage survey responses- view a summary of survey results
- analyze survey responses
- implement conditional logic for survey actions
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