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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:

Which formula will return the desired values?

A) EXTRACT(csv[campaign_name!;@',1)
B) LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
C) EXTRACT(csv[campaign_name'],-,0)
D) EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)
E) LEFT(EXTRACT(csy['campaign_name]],~',0),3)

2. An implementation engineer has been asked by a client for assistance with the following problem:
The below dataset was ingested:

However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type' is 4.
What could be the reason for this discrepancy?

A) A mapping formula was populated, indicating not to bring Type! values.
B) The aggregation function is set as AVG
C) The measurement 'Clicks' is set as a percentage.
D) The aggregation function is set as LIFETIME

3. What is the relationship between "Media Buy Key" and "Campaign Key"?

A) Many-to-many
B) Many-to-one (one Campaign Key has many Media Buy Keys)
C) One-to-one
D) One-to-many (one Media Buy Key has many Campaign Keys)

4. A client Ingested the following We into Marketing Cloud Intelligence:

The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Which two options will yield a false result:

A) Option 4
B) Option 3
C) Option 1
D) Option 2
E) Option 5

5. What is the relationship between "Media Buy Key" and "Creative Key?

A) Many-to-many
B) One-to-many (one Media Buy ley has many Creative Key)
C) One-to-one
D) Many-to-one (one Creative Key has many Media Buy Keys)

Solutions: