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CIMA E1 Exam Syllabus Topics:

CIMA Managing Finance in a Digital World Sample Questions:

1. T is the head of the marketing department in company Z. There have been several new recruits into the department recently and T is introducing them to the marketing mix. T explains that the original marketing mix had only 4 Ps. However, this was focused primarily around the manufacturing industry. The mix was later extended to include an extra 3 Ps for use in the service industry. Which THREE of the following are the extra
3 Ps?

A) Price
B) Physical evidence
C) Promotion
D) People
E) Place
F) Processes

2. A company offers life coaching and self-improvement training. As part of its promotion strategy, the company sends out free, heavily branded, daily motivational emails to all of its subscribers. It actively encourages its subscribers to forward its emails on to other contacts, provided the emails are not changed in any way. Which of the following marketing strategies is described above?

A) Viral marketing
B) Experiential marketing
C) E-marketing
D) Guerilla marketing

3. Which of the following are types of primary research? Select ALL that apply.

A) Informal contacts
B) Industry magazines
C) Governments
D) Market surveys produced by external researchers
E) Questionnaires
F) Interviews
G) Published company accounts
H) Websites
I) Books
J) Test marketing
K) National and local press
L) Censuses
M) Public records
N) Previously gathered marketing research
O) Trade associations/professional bodies
P) Observation

4. Which of the following is a reason why businesses need to prepare statutory reports?

A) To help compare budget with actual performance.
B) To ensure they have enough inventory on hand for production.
C) To decide on their foreign exchange hedging policy.
D) To inform the investors how profitable the business is.

5. An electrical goods company produces colourful brochures for customers.
Which element of the marketing mix does this represent?

A) Price
B) Physical evidence
C) Packaging
D) Product

Solutions: