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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process controls the actual execution of completed Campaigns, including managing and generating output of contact lists, assigning offers to target audiences, tracking contacts, logging of data, and scheduling of Unica Campaign or Session runs?

A) Cube
B) Execution/Run
C) Analytical/Optimization
D) Data Manipulation

2. What does a customer use in Unica Campaign to create flowcharts that transforms data required across campaigns; produces Unica PredictiveInsight input files; contains strategic segments?

A) Segments
B) Sessions
C) Snapshots
D) Extract

3. What process type is used to select, merge, segment, extract, and sample customers to target in a Unica Campaign?

A) Optimization
B) Analysis
C) Execution
D) Data Manipulation

4. What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?

A) Snapshot
B) Mail List
C) Call List
D) Extract

5. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A) Personalization
B) Treatment
C) Parameters
D) Fulfillment

Solutions: