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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?

A) Offer History
B) Contact History
C) Attribute History
D) Response History

2. In Unica Campaign, how does response history relate to audience levels?

A) Each audience level has its own related response history table in the database.
B) The response history tables reference the audience tables.
C) The only relationship is through the contact history.
D) There is no relationship between the two.

3. In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A) Counts as an inferred response.
B) Counts as a partial response.
C) Counts as a response.
D) Does not count as a response.

4. How does a customer view log files for a Unica Campaign flowchart?

A) Navigate to the Analytics menu and run the Log File report.
B) While viewing the flowchart in View mode, select Run > View Log.
C) Log files can only be viewed by administrators.
D) Open the flowchart in Edit mode and select Options and the View Log.

5. If you are using Unica Campaign with more than one partition, what must a customer do to configure the IBM Cognos Reports Package?

A) Install Cognos on a separate server.
B) Configure once for all partitions.
C) The Reports Package does not support multiple partitions.
D) Configure for each partition.

Solutions: