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Facebook Certified media buying professional Sample Questions:

1. What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.

A) Unlock additional advertising tools within Facebook.
B) Build audiences based on users who have installed your app.
C) Evaluate your ROAS.
D) Build Core Audiences based on website visitors.
E) Show to the right people, at the right moment, on the right devices.
F) Track cross-device conversions.

2. What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

A) Instagram Feed
B) Audience Network Rewarded Videos
C) Facebook Video Feeds
D) Facebook Messenger Sponsored Messages

3. What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.

A) Catalogs
B) Pixels
C) Fan Pages
D) Properties
E) Users
F) Ad Accounts
G) Shared audiences
H) Offline event sets

4. Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

A) You should first do a custom audience with the database, and then, a similar audience optimized for reach.
B) You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
C) You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
D) You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.

5. What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.

A) A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.
B) There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
C) A 6% would include several countries whereas a 1% would only include one country.
D) A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.

Solutions: