Certification Training for MCC-201 Exam Dumps Test Engine [2023]
Mar 26, 2023 Step by Step Guide to Prepare for MCC-201 Exam
Salesforce MCC-201 Exam Syllabus Topics:
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NEW QUESTION 64
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Salesforce Entry Event > Query Activity > Automation Studio Activities
- B. Import Activity > Decision > Journey Activities
- C. Query Activity > Data Extension Entry Source > Journey Activates
- D. Query Activity > API Event > Automation Studio Activities
Answer: C
NEW QUESTION 65
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Multi-Step journey with an API Event entry source
- B. Transactional Messaging API
- C. Triggered Send Definition
- D. Single Send journey with an API Event entry source
Answer: B
NEW QUESTION 66
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
- A. Journey Data queried from main data extension
- B. Contact Data using Synchronized Data Sources
- C. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
- D. Journey Data using CRM Report Import Activity to Salesforce Data Extension
Answer: B
NEW QUESTION 67
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?
- A. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
- B. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
- C. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
- D. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
Answer: C
NEW QUESTION 68
Which two statements are correct about Send Logging? Choose 2 answers
- A. AMPscript can be used to pull data from Send Logs for use within emails.
- B. A business unit can support up to three Send Logs.
- C. Send Log data extensions are archived automatically based on retention settings.
- D. SQL Query Activities can reference Send Logs in combination with system data views.
Answer: A,D
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION 69
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Automation Studio
- B. Suppression list
- C. Template-based emails
- D. Triggered Send
- E. Data Filter
Answer: A,C,E
NEW QUESTION 70
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers
- A. Proximity to Store
- B. Lifetime Purchase Value
- C. Conversion Rate
- D. Last Purchase Date
- E. Ages in Household
Answer: B,C,D
NEW QUESTION 71
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?
- A. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
- B. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
- C. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
- D. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
Answer: D
NEW QUESTION 72
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- B. Use Automation Studio to prepare personalization data and initiate journey.
- C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- D. Use Automation Studio and Salesforce sends with campaign as an audience.
Answer: B
NEW QUESTION 73
A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? Choose 2 answers
- A. Match an AMPscript variable name to a Send Log field.
- B. Ensure the send log Is linked In an attribute group.
- C. Use the WriteToLogO AMPscript function In the content.
- D. Enable send logging to a data extension during send process.
Answer: A,D
NEW QUESTION 74
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.
- A. Support non-English responses with Reply Mail Management.
- B. Tracking information for campaigns sent by each office.
- C. Localized language and display options based on location and culture.
- D. Localized physical mailing address displayed in the default email footer
Answer: B,C
NEW QUESTION 75
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. Define the subscriber key as a unique value that does not relate to a specific channel.
- B. Regularly merge duplicate contacts to keep tracking data accurately.
- C. Configure Contact Builder to automatically generate a unique subscriber key.
- D. When using an external database of record, utilize that system's identifier as the contact key.
Answer: A,D
NEW QUESTION 76
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a Journey with a Salesforce Campaign entry source and an Email Activity
- B. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- C. Create a scheduled Automation with a Query Activity and a Send Email Activity
- D. Create a Journey with a Salesforce Data entry source and an Email Activity
Answer: A
NEW QUESTION 77
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
- B. Tokenized Sending should be combined with field-level data encryption for additional security.
- C. Personalization Strings still allow PII to be displayed within an email.
- D. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
Answer: A,D
NEW QUESTION 78
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%vawp%%
- B. %%view_online%%
- C. %%view_as_webpage%%
- D. %%view_email_url%%
Answer: C
NEW QUESTION 79
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
- B. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- C. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
- D. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
Answer: B,C
Explanation:
Performing large-scale segmentation in Automation Studio before admitting contacts into Journey Builder can help reduce the amount of contacts admitted into the journey, thereby increasing the performance of the journey.
Creating prefiltered, sendable copies of data extensions for each journey instead of using the same entry source can also help optimize journey performance as it reduces the number of contacts that have to be processed for each journey. This can help with performance as the data extension is already filtered and therefore the journey has to do less work in terms of filtering the participants. For more information, see the Salesforce Certified Marketing Cloud Consultant Exam Study Guide[1] or the Salesforce documentation on Journey Performance[2].
[1] https://trailhead.salesforce.com/content/learn/certifications/marketing-cloud-consultant/marketing-cloud-consultant-exam-study-guide [2] https://help.salesforce.com/articleView?id=mc_jb_improve_journey_performance.htm&type=5
NEW QUESTION 80
NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?
- A. reentry anytime
- B. reentry after time
- C. reentry only after exiting
- D. no reentry
Answer: A
NEW QUESTION 81
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. Will new users have an "Email ID"?
- B. What publication lists will be used?
- C. Will the company need a custom preference center?
- D. What will be used as the Subscriber Key?
- E. How will Marketing Cloud and the database sync up?
Answer: A,D,E
NEW QUESTION 82
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers
- A. Response contained "stop" in the message content.
- B. Responses are not sent within 24 hours of the outbound message.
- C. Responses are not sent within the Conversation Window.
- D. Next keyword was not specified on the outbound message.
Answer: B,D
NEW QUESTION 83
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. A parent business unit for each franchise owner
- B. One parent business unit and a child business unit for franchise owners.
- C. One business unit.
- D. One parent business unit and a child business unit for each franchise owners
Answer: B
NEW QUESTION 84
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Delegate a specific subdomain to the Marketing Cloud name servers.
- B. Configure custom Reply Mail Management for the business unit's subdomain.
- C. Configure link wrapping to redirect to the business unit's subdomain.
- D. Route the domain through an IP address unique to the business unit.
Answer: B
NEW QUESTION 85
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
- A. Combine each individual's channel contact information under one record.
- B. Use Marketing Cloud Connect to include data from Sales Cloud.
- C. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
- D. Conduct manual imports of customer information from Sales Cloud.
Answer: A,B
NEW QUESTION 86
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