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Salesforce MCC-201 Exam Syllabus Topics:
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NEW QUESTION 52
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?
- A. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
- B. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
- C. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
- D. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
Answer: A
NEW QUESTION 53
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?
- A. Build an email as one image, with all text saved in the brand font.
- B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- C. Build an email using multiple images, with all text saved in the brand font.
- D. Use a web-safe font for text that closely matches the brand's custom font.
Answer: D
NEW QUESTION 54
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? Choose 2 answers
- A. A form hosted on the company website that fires the entry event via SOAP API.
- B. A form hosted on the company website that fires the entry event via REST API.
- C. A Smart Capture form hosted in CloudPages that updates a Profile attribute.
- D. A Smart Capture form hosted in CloudPages that populates the entry source.
Answer: A,D
NEW QUESTION 55
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A random data extension can be updated with a filter activity.
- B. A filtered data extension can be populated with a filter activity.
- C. A data extension can be updated using a query activity.
- D. A data filter can be automated with a filter activity.
Answer: A,D
NEW QUESTION 56
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that generates the Complaint Tracking Extract.
- B. An automation that queries the Complaint data view.
- C. An automation that generates the Unsubscribe Event Extract.
- D. An automation that queries the Unsubscribe data view.
Answer: B
NEW QUESTION 57
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. All mobile app users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 24 hours.
- C. Newly registered users will create additional Contacts in Marketing Cloud.
- D. Existing users will create additional Contacts in Marketing Cloud.
Answer: C
NEW QUESTION 58
What is a correct statement about Send Log data?
Choose 3 answers
- A. Can be stored for a set period of time.
- B. Can be accessed via Query activities.
- C. Can be incorporated into standard reports.
- D. Can be included in measures and filters.
- E. Can be added to a standard data view.
Answer: A,B,D
NEW QUESTION 59
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
- A. The entry event is triggered too often.
- B. Their account has deliverability issues.
- C. The preference center is too precise.
- D. The contact fell below the High Water Mark.
Answer: D
NEW QUESTION 60
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
- A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
- B. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
- C. Match the external keys of the sender profile and data extension containing account representative details.
- D. Use substitution strings to populate the From Name and From Email values in the sender profile.
Answer: A,D
NEW QUESTION 61
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. All mobile app users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 24 hours.
- C. Newly registered users will create additional Contacts in Marketing Cloud.
- D. Existing users will create additional Contacts in Marketing Cloud.
Answer: C
NEW QUESTION 62
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Create and send an apology email that includes a discount for a future purchase to all customers.
- B. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- C. Create a user-initiated message to logged-in customers to send once the website is restarted
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: C
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION 63
Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?
- A. Ensure the System User is assigned the Standard User Profile.
- B. Review Apex Jobs within Set Up in Sales Cloud.
- C. Manually clear the OAuth token to refresh the connection.
- D. Change the connection option to Scope by User.
Answer: C
NEW QUESTION 64
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. All mobile app users will create additional Contacts in Marketing Cloud.
- B. Newly registered users will create additional Contacts in Marketing Cloud.
- C. Existing users will create additional Contacts in Marketing Cloud.
- D. User device data is unavailable in Contact Builder for up to 48 hours.
Answer: B
NEW QUESTION 65
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have one SAP for transactional sends and another for commercial sends.
- B. They should have one dedicated IP address for every 100,000 messages send per month.
- C. They should send at least 250,000 messages per month to maintain their sender reputation.
- D. They should have a shared IP since their volume is under 500,000 messages per month.
Answer: B
NEW QUESTION 66
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers
- A. Subscribers can only appear in one Business Unit.
- B. Business Units can mirror an organization's operational structure.
- C. Business Units can share information with other Business Units.
- D. Business Units can have more than one parent Business Unit.
Answer: B,C
NEW QUESTION 67
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