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Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-consultant---MCAE-Con-201
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
- A. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
- B. CNAME > Salesforce connector > Email Templates > Lists > Engagement program
- C. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
- D. CNAME > Email Authentication > Email templates > Lists > Engagement program
Correct Answer: D π³οΈ
When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2
- A. Customized ' Display in Table ' values when configuring fields
- B. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
- C. Salesforce Connector User has ' Read ' permission to the custom object
- D. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
Correct Answer: B,C π³οΈ
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]
- A. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
- B. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
- C. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
- D. You can only create 50 custom fields in Marketing Cloud Account Engagement.
Correct Answer: C π³οΈ
" The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
- A. Configure users > set up a user group > have nurture programs assign prospects to the user group
- B. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
- C. Configure users > set up a queue > have nurture programs assign prospects to the queue
- D. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
Correct Answer: A π³οΈ
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect ' s audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
- A. Use the " Forward to a friend " variable tag in Marketing Cloud Account Engagement emails
- B. Enable the Marketing Cloud Account Engagement account setting " Prevent Cookie Crossing "
- C. Enable Kiosk mode on the Marketing Cloud Account Engagement form
- D. Enable the " Not You? " link to display on the Marketing Cloud Account Engagement form
Correct Answer: B π³οΈ
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