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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

A. Layout Templates
B. Content Files
C. List Emails
D. Social Posts
E. Landing Pages

Question 2

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
B. First-party tracking does not use cookies, while third-party tracking does.
C. First-party tracking is domain-based while third-party tracking is campaign-based.
D. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

Question 3

LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A. Dynamic list
B. Automation rule
C. Segmentation rule
D. Completion action

Question 4

A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?

A. Dynamic list based on the form submission
B. Segmentation rule based on the form submission
C. Completion action on the form submission
D. Automation rule based on the form submission

Question 5

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
B. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
C. For all prospects who have already matched, no new actions will be applied.
D. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

Solutions: