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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. "The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A) Configure users > set up a user group > have nurture programs assign prospects to the user group
B) Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
C) Configure users > set up a queue > have nurture programs assign prospects to the queue
D) Configure users > set up a round robin > have nurture programs assign prospects to the round robin

2. What is true about A/B testing? [Choose two answers]

A) It is recommended to test at least 5 different elements in your A/B tests.
B) You can disable A/B testing before and after email sent.
C) You can only do A/B testing on list emails.
D) When you turn off A/B testing you will have to choose which version to keep.

3. A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A) Primary - Campaign Source Attribution
B, Einstein Attribution
B) Account-to-Opportunity Matching
C) First Touch Model

4. What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A) CRM ID
B) Marketing Cloud Account Engagement user ID
C) User email address
D) Salesforce username

5. LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A) Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
B) Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
C) Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
D) Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.

Solutions: