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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sales & Competitive Positioning | 15% | - Use cases and scenarios - Customer benefits and ROI - Competitive differentiation |
| IBM Products & Technologies | 25% | - Unica, Coremetrics, SPSS, Cognos integration - Sterling suite solutions - WebSphere Commerce |
| IBM Smarter Commerce Overview | 20% | - Concept and value proposition - Business challenges and solutions |
| Smarter Commerce Solution Areas | 40% | - Market offerings and capabilities - Fulfill offerings and supply chain visibility - Sell offerings and cross-channel commerce - Service offerings and customer support - Buy offerings and order management |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
What is global visibility of purchase transaction required for?
- A. Cross-channel fulfillment.
- B. Cross-channel returns management.
- C. A & B
- D. Merchandise assortment management.
Correct Answer: C 🗳️
What are Smarter Commerce 'Market' offerings focused on?
- A. Customer buying patterns.
- B. Personalized customer engagements across multiple touch-points.
- C. Visibility and optimization in the supply chain.
- D. is a buy online, pick-up in the store (BOPIS).
Correct Answer: B 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
Marketing focus is shifting from outward bound / mass media to:
- A. up-sell potential via outbound calling centers and automated dialers
- B. cable television infomercials
- C. product placement in movies and television shows
- D. building a 1:1 interaction with the customer
Correct Answer: D 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
Which one of these software solution components providing business capabilities is NOT part of the 'Sell' offerings?
- A. WebSphere Commerce
- B. Retail Store Solutions for POS
- C. Sterling Configure, Price, Quote (CPQ)
- D. Unica
Correct Answer: D 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
Which of the following increases the complexity of trying to provide a seamless customer experience?
- A. A large and increasing number of customer segments with varying expectations.
- B. All of the above.
- C. Many customers use a variety of touch points in the purchasing process.
- D. Many business functions required for effective commerce are executed outside the enterprise.
Correct Answer: B 🗳️
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