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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Smarter Commerce Solution Areas | 40% | - Market offerings and capabilities - Fulfill offerings and supply chain visibility - Sell offerings and cross-channel commerce - Service offerings and customer support - Buy offerings and order management |
| IBM Products & Technologies | 25% | - Unica, Coremetrics, SPSS, Cognos integration - Sterling suite solutions - WebSphere Commerce |
| Sales & Competitive Positioning | 15% | - Use cases and scenarios - Customer benefits and ROI - Competitive differentiation |
| IBM Smarter Commerce Overview | 20% | - Concept and value proposition - Business challenges and solutions |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. What is global visibility of purchase transaction required for?
A) Cross-channel fulfillment.
B) Cross-channel returns management.
C) A & B
D) Merchandise assortment management.
2. What are Smarter Commerce 'Market' offerings focused on?
A) Customer buying patterns.
B) Personalized customer engagements across multiple touch-points.
C) Visibility and optimization in the supply chain.
D) is a buy online, pick-up in the store (BOPIS).
3. Marketing focus is shifting from outward bound / mass media to:
A) up-sell potential via outbound calling centers and automated dialers
B) cable television infomercials
C) product placement in movies and television shows
D) building a 1:1 interaction with the customer
4. Which one of these software solution components providing business capabilities is NOT part of the 'Sell' offerings?
A) WebSphere Commerce
B) Retail Store Solutions for POS
C) Sterling Configure, Price, Quote (CPQ)
D) Unica
5. Which of the following increases the complexity of trying to provide a seamless customer experience?
A) A large and increasing number of customer segments with varying expectations.
B) All of the above.
C) Many customers use a variety of touch points in the purchasing process.
D) Many business functions required for effective commerce are executed outside the enterprise.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: B |






