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IBM P8010-096 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Management | - Campaign data structures
|
| Flowchart Design and Audience Selection | - Process configuration
|
| IBM Unica Campaign Fundamentals | - Core concepts
|
| Planning and Installation | - Hardware and software environment planning
|
| Administration and Configuration | - Administrative settings
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
What two processes are considered contact processes in Unica Campaign?
- A. Snapshot and Extract
- B. Mail List and Snapshot
- C. Call List and Mail List
- D. Call List and Extract
Correct Answer: C 🗳️
What happens if a customer disables integration between Unica Campaign and Unica Marketing Operations?
- A. Customers cannot disable the integration between Unica Campaign and Unica Marketing Operations.
- B. Customer must reinstall Campaign.
- C. All campaigns will be disabled.
- D. Integrated version reverts to standalone Unica Campaign.
Correct Answer: D 🗳️
What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?
- A. Unica Campaign Financial Management Module
- B. Unica Interact
- C. Unica NetInsight
- D. Unica Marketing Operations Financial Management Module
Correct Answer: D 🗳️
In Unica Campaign, what option does a customer have if they want to run a flowchart but they do not want to output data or update any tables or files?
- A. Run
- B. Sample Run
- C. Scheduler Test Run
- D. Test Run
Correct Answer: D 🗳️
In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?
- A. Mapping
- B. Switching
- C. Filtering
- D. Segmentation
Correct Answer: B 🗳️
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Ingram 
Max 
Michelle 
Dora 
Myra 
Paddy 
Adela 
Valentina 
Justin 
Lyle 
Breenda 
Kristin 
Jay 
Verne 
