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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Discovery and Architecture | 16% | - Solution design and architecture planning - Long-term solution maintainability and scalability - Requirements gathering and analysis - Data and segmentation strategy design |
| Data Modeling and Management | 21% | - Data import, export and transformation - Reporting, tracking and data views - Data extensions, attribute groups and relationships - Contact configuration and identity management |
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Data model support for personalized messaging - Extension products and integration solutions - Integration with Salesforce CRM and external systems |
| Messaging | 11% | - Email, SMS and push message design - Message delivery and optimization - Cross-channel messaging strategy - Content personalization and dynamic content |
| Account Configuration | 12% | - Account hierarchy and business unit setup - User roles, permissions and security settings - Sender authentication and deliverability management - Mobile Studio configuration and features |
| Automation | 20% | - Journey Builder design and implementation - Scheduling and monitoring automations - Complex automation scenarios and best practices - Automation Studio activities and workflows |
Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant日本語版) Sample Questions:
ノーザントレイルアウトフィッターズのマーケティングチームは、マーケティングマネージャー、マーケティングスペシャリスト、グラフィックデザイナーで構成されています。チームはMarketingCloudを初めて使用し、コーディングの経験はほとんどありません。現在、ExcelとVLOOKUPを使用して、メールオーディエンスをセグメント化し、MarketingCloudにインポートしています。
セグメンテーションの長期的な自給自足を可能にするために、どのような解決策を推奨する必要がありますか?
- A. 出版物リスト
- B. クエリアクティビティ
- C. データフィルター
- D. 属性グループ
Correct Answer: C 🗳️
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Northern Trail Outfitters(NTO)は、マーケティングキャンペーンを通じてROI(投資収益率)と成長率を向上させる方法を模索しています。同社は、分析データを一元管理することで、すべてのキャンペーンのデータを効率的に分析できるようにしたいと考えています。NTOは現在、Marketing Cloud、Sales Cloud、そしてサードパーティの倉庫サービスを利用しています。
彼らのユースケースに役立つ製品はどれでしょうか?
- A. インタラクションスタジオ
- B. レポートスタジオ
- C. 期限
- D. Web分析コネクタ
Correct Answer: C 🗳️
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シナリオ:データチームは、自社のアカウントから外部CRMへの購読者の購読解除ステータスの統合ファイルへの同期を自動化したいと考えています。すべての子ビジネスユニットの購読解除データを取得する必要があります。
- A. _BusinessUnitUnsubscribes
- B. _登録解除
- C. _苦情
- D. _購読者
Correct Answer: A 🗳️
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Northern Trail Outfittersは、SalesCloudの100万人の連絡先にメールを送信したいと考えています。連絡先をセグメント化するための基準には、10以上のフィールドを使用してセグメント化することが含まれます。
コンサルタントは、信頼できる送信方法のためにどのプロセスを利用する必要がありますか?
- A. EmailStudio送信フローを使用してMarketingCloudからSalesforceレポートに送信する
- B. インポートアクティビティを介してSalesforceレポートをSalesforce Data Extensionにインポートし、EmailStudioの電子メール送信を使用してデータ拡張機能に送信します
- C. レポートから100万件の連絡先をSalesforceキャンペーンに割り当て、Salesforceキャンペーンをエントリイベントとしてシングルステップジャーニーを使用します
- D. Salesforce Data Extensionへのクエリアクティビティを使用して同期データ拡張をクエリし、EmailStudio送信フローを介して送信します
Correct Answer: D 🗳️
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ノーザントレイルアウトフィッターズは最近、好みのセンターをアップグレードして、顧客が興味のある製品を示し、送信量を増減できるようにしました。彼らは、これらの新しいデータポイントを考慮に入れるために、JourneyBuilderの電子メールアクティビティで配信オプションを構成したいと考えています。
要件を満たすことができる2つのオプションはどれですか?
2つの答えを選択してください
- A. サプレッションリスト
- B. 出版物リスト
- C. 自動抑制リスト
- D. ドメインの除外
Correct Answer: B,C 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
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