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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 2: Data Management & Integration | - Automation Data Handling
|
| Topic 3: Administration & Governance | - System Configuration
|
| Topic 4: Lead Generation & Management | - Prospect Management
|
| Topic 5: Reporting & Analytics | - Engagement Metrics
|
| Topic 6: Marketing Automation | - Scoring & Grading
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.
- A. True
- B. False
Correct Answer: A 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
A form uses an autoresponder email.
In Pardot, which report should a user review if they want to view the deliverability statistics for that email?
- A. List Email report
- B. Email Template report
- C. Autoresponder report
- D. Form report
Correct Answer: C 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?
- A. 100
- B. -100
- C. C
- D. 50
Correct Answer: A 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
Which adheres most closely to email sending best practices?
- A. Send plain text only emails in order to increase engagement rates.
- B. Establish a consistent, predictable cadence for your email communications.
- C. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
- D. Make sure that all emails have a high image-to-text ratio.
Correct Answer: B 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
- A. Shared email address
- B. Shared tracking pixel
- C. Shared CRM ID
- D. Shared Assigned User ID
Correct Answer: A,C 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
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