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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Offer & Proposition Management | 12% | - Defining and managing propositions - Associating offers with campaigns and channels - Designing offers for customer engagement |
| Topic 2: Decision Strategies | 17% | - Designing multi-channel decision strategies - Leveraging historical interaction data - Configuring Next-Best-Action Designer |
| Topic 3: Analytics & Predictive Modeling | 20% | - Adaptive learning and outbound optimization - Interpreting campaign performance reports - Predicting customer behavior and propensity |
| Topic 4: Campaign Management | 23% | - Designing and configuring outbound campaigns - Defining campaign goals and success metrics - Managing campaign lifecycle and scheduling |
| Topic 5: Customer Selection & Segmentation | 20% | - Identifying target audience using segmentation criteria - Using control groups for effectiveness measurement - Applying contact policies and eligibility rules |
| Topic 6: Pega Marketing Architecture & Tools | 8% | - Integration with Pega Platform - Understanding Pega Marketing core components - Navigating Marketing Application Studio |
