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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A) FNAME ($CONTACTS)
B) $ {CONTACTS.FNAME}
C) #FNAME. CONTACTS
D) $CONTACTS.FNAME

2. A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A) Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
B) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
C) Create an Import Supplemental Table job in Responsys for this file.
D) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.

3. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)

A) Recipient inbox is full, so the promotional email is rejected by the server.
B) Recipient deletes a promotional email from the inbox.
C) Recipient registers a SPAM complaint for an email.
D) Recipient selects a Reply-to unsubscribe in a promotional email.
E) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.

4. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Responders, Event Date = 3 days
B) Measure = Total Clicks, Interval = 3days
C) Measure = Unique Conversions, Event Date = 3 days
D) Measure = Responders, Interval = 3 days
E) Measure = Single Clicks, Sent Date = 3 days

5. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

A) <comment> and </comment>
B) <<-- !~ -->
C) <#-- and -->
D) <!-- and -->

Solutions: