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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Segmentation and List Management | - Creating and managing marketing lists - Audience segmentation strategies |
| Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
| Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
| Lead Management and Scoring | - Lead scoring and qualification - Lead lifecycle management |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You are creating a commercial email marketing message.
What must be present in the message body before you can send the message?
A) landing page link
B) Forward to a Friend plug-in
C) view as Web Page plug-in
D) Subscription Center plug-in
2. What is the purpose of the Validate button in the Campaign Automation Flowchart?
A) to check whether all the records associated with the campaign have been activated
B) to check whether the current user has permission to activate the campaign
C) to validate that the individual steps of the campaign meet the activation requirements
D) to validate the email addresses of email message recipients
3. What are two groups that contacts can belong to in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
A) Staff
B) Vendor
C) Lead
D) Visitor
4. Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?
A) Scheduler activity
B) social media activity
C) task
D) post
5. You are using the Scheduler to configure campaign automation.
What does the Number of Days setting control?
A) the number of days to wait before performing the activity that follows the Scheduler
B) the number of days to wait before activating the campaign
C) the frequency at which the campaign retries an activity until it succeeds
D) the number of days between activity recurrences
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: A,C | Question # 4 Answer: C | Question # 5 Answer: B |






