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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

A) Syndicated Panel Data
B) Retailer POS Data
C) Syndicated POS Data
D) Retailer Loyalty Data

2. Which factor primarily influences how much room is available for a retail assortment?

A) The number of SKUs in the product mix.
B) Days of supply and case pack requirements.
C) The number of shoppers that purchase the category.
D) Shopper preferences and trends.

3. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Scanning items at checkout typically tied to Household Loyalty Cards
B) Shipping products from manufacturers
C) Tracking mobile devices in households
D) Analyzing online search queries

4. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 60%
B) 27%
C) 75%
D) 25%

5. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A) Increase linear shelf space for this segment
B) Reduce linear shelf space for this segment
C) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space
D) Not enough information to gather an insight

Solutions: