Salesforce Marketing-Cloud-Consultant Certification Exam Dumps with 218 Practice Test Questions
New Marketing-Cloud-Consultant Exam Dumps with High Passing Rate
Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
What is the duration of the Marketing-Cloud-Consultant Exam
- Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
- Number of Questions: 60
- Passing Score: 67%
NEW QUESTION 54
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
- A. Option D
- B. Option B
- C. Option A
- D. Option C
Answer: C
NEW QUESTION 55
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Execute a Triggered Emails Interaction.
- B. Inject the subscriber into a Journey.
- C. Use a User-Initiated Emails Interaction.
- D. Use the Transactional Messaging API.
Answer: C
NEW QUESTION 56
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Add a single record to a data extension
- B. Reconcile contact data on multiple Contact IDs
- C. Export data from a data extension to any SFTP location
- D. Clear the data from a data extension
Answer: B,C
NEW QUESTION 57
By which three standard methods could contacts be injected into a journey? (Choose three.)
- A. Date-Based Event
- B. Sales / Service Cloud Event
- C. Predictive Intelligence Event
- D. Mobile Response Event
- E. CloudPages Form Submit Event
Answer: A,B,E
NEW QUESTION 58
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Report activity that generates recent send summary report -> Report delivered directly to FTP
- B. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- C. Extract activity of tracking extracts that combines data into required file -> Transfer activity
- D. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
Answer: C
NEW QUESTION 59
ABC Company wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? (Choose three.)
- A. Recognize web traffic as originating from email instead of another channel.
- B. Match subscribers to web activity by passing Subscriber ID through email links.
- C. Pass web conversion data back into Marketing Cloud for use in email reporting.
- D. Track web activity from a click on an email URL back to a specific email campaign.
- E. Use the web analytics platform to trigger behavioral remarketing emails.
Answer: A,B,D
Explanation:
Explanation/Reference:
NEW QUESTION 60
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Build an email as one image, with all text saved in the brand font.
- C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- D. Build an email using multiple images, with all text saved in the brand font.
Answer: A
NEW QUESTION 61
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
- A. Check the contact opt-in status in All Subscribers.
- B. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
- C. Check the contact is subscribed to the correct short or long code.
- D. Ensure the contact is subscribed to the correct keyword.
Answer: B
NEW QUESTION 62
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Synchronized Data Extensions with a filter
- B. Event Data from the Entry Event in Journey Builder
- C. Import from Salesforce Report in Automation Studio
- D. All Subscribers, since these are synchronized in real time
Answer: C
NEW QUESTION 63
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
- A. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
- B. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
- C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
- D. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
Answer: D
NEW QUESTION 64
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and Products. The data extensions contain the following information:
* Orders: OrderID, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal.
* Order_Details: ProductID, OrderID, Qty, UnitPrice, ExtendedPrice, Discount.
* Products: ProductID, SKU, Name, Description, Cost, Price.
Which two actions should be taken in Data Designer? (Choose two.)
- A. Create a one-to-one relationship between Order_Details and Products.
- B. Create a one-to-one relationship between the contact record and Order_Details.
- C. Create a one-to-one relationship between Orders and Order_Details.
- D. Create a one-to-many relationship between Orders and Order_Details.
Answer: A,D
NEW QUESTION 65
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose.
The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which three questions are relevant to identify strategies for designing the custom template for the customer's daily promotional email? (Choose three.)
- A. How often will the layout of the content in a content area change?
- B. What is the maximum file size of the images being used?
- C. How often will email content be image-only with text overlaying images?
- D. What From Name will be used for these emails?
- E. Will image URLs be available publicly?
Answer: A,B,C
NEW QUESTION 66
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
- A. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
- B. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
- C. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
- D. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
Answer: C
NEW QUESTION 67
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)
- A. %%BASEFILENAME_FROM_TRIGGER%%
- B. %%BASEFILENAME_FROM_FILEDROP%%
- C. File Drop Starting Source
- D. Scheduled Starting Source
Answer: A,C
NEW QUESTION 68
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select
'Custom' and paste the HTML email code into the text area field. - B. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
- C. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under
'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link. - D. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
Answer: C
NEW QUESTION 69
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
- A. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
- B. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
- C. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
- D. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
Answer: B
NEW QUESTION 70
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.
- A. High Watermark if journey builder
- B. Deliverability issues on account
- C. Email frequency too high
- D. Preference center is too strict
Answer: A
NEW QUESTION 71
ABC Company has to import a file that will be different every time.
What method should be used?
- A. Update Only
- B. Add Only
- C. Overwrite
- D. Add/Update
Answer: C
Explanation:
In overwrite everything is changed. Removed and then added.
NEW QUESTION 72
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Create a Salesforce Data Extension for the user to select during a Guided Send.
- B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
- C. Create data validation rules for the integrated user in Sales Cloud.
- D. Add custom links to the page layouts in Marketing Cloud
Answer: B
NEW QUESTION 73
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customers' expiration date is included in the data file.
What component should the customers' solution include? (Choose three.)
- A. Automation Studio
- B. Data Filter
- C. Triggered Send
- D. Suppression list
- E. Template-based emails
Answer: A,B,E
NEW QUESTION 74
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