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NEW QUESTION 40
A marketing organization has ongoing marketing efforts across multiple channel. In the past, the organization the following URL parameters to track their efforts:
The marketing manager asks the analyst to provide an example URL that the team can replicate.
What is a valid landing page URL with appropriate values?
A)
B)
C)
D)
- A. Option D
- B. Option B
- C. Option A
- D. Option C
Answer: D
NEW QUESTION 41
A web analyst has created an elaborate, multi-tabbed report in Adobe report Builder. The report is scheduled to be sent to the executive team every morning at 6AM.
Upon receipt of the first report, an executive team member said the report appears incomplete. It was determined only the first tab of the large report was sent.
What cloud have cause this issue?
- A. The selected delivery file format was .csv or .txt.
- B. There is a limit to the number of tabs a report can contain.
- C. The publish First Tab Only checkbox is the scheduling wizard was checked.
- D. The recipient's email address was incorrectly entered.
Answer: C
NEW QUESTION 42
Anomaly detection alerts the analytics team to a spike in product view on a specific views on a specific item.
User further investigation the discovers that a remarketing partner is sending illegitimate traffic to the website.
Business partners are asking that the analyst team exclude the traffic from both future report and past reports.
How can this request be accomplished?
- A. Add offending IP addresses to bot rules to exclude the traffic.
- B. Work with Adobe Engineer to create a VISTA rule to exclude the traffic
- C. Create a segment excluding the traffic.
- D. Create a processing rule to exclude the traffic.
Answer: D
NEW QUESTION 43
Which two items are available for capture using the Adobe Analytics data insertion API? (Choose two.)
- A. Cached pages hits
- B. Custom links
- C. Clicking data
- D. Custom visitor ID
- E. Web browser configuration data
Answer: B,D
Explanation:
https://helpx.adobe.com/in/analytics/kb/data-insertion-api-post-method-adobe-analytics.html
NEW QUESTION 44
Traffic from a social media campaign on facebook.com was tracked in Adobe Analytics with the use of the tracking code paramter.
Some settings of the used report suite are presented below.
Based solely on he provided information, which two situations may be possible when breaking down this campaign traffic by marketing Channels? (choose two.)
- A. Some of the visits are from Display and others are from Direct traffic.
- B. All the visits are from Organic Search.
- C. Some visits are from Social Media, other are from Display, and the rest are from Natural search.
- D. Some of the visits are from Social Media and other are from Direct traffic.
- E. All visits are from Direct Traffic.
Answer: A,B
NEW QUESTION 45
An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the "source" and "campaign_name" query parameters. The "source" query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with "aff". Affiliate traffic may NOT have a defined value for "campaign name".
How should the analyst configure the processing rule so that any hits from affiliate are added to the Affiliate marketing channel?
- A. Hits where the "source" and "campaign_name" query parameters exist
- B. Hits where the "source" query parameter starts with "aff"
- C. Hits where the "source" query parameter starts with "aff" and the "campaign_name" exists
- D. Hits where the 'campaign_name" query parameter starts with "aff"
Answer: B
NEW QUESTION 46
Refer to the exhibit.
A marketing analyst wants to look into visitors who originated from paid search and made a purchase.
Which two options can be done directly from this Visualization? (Choose two.)
- A. Click' 'Show data source to create a Freeform table.
- B. Drag the separate and repository the two halve of the Venn Visualization
- C. Drag a third segment onto the Venn Visualization to see how it relates to the other two.
- D. Right click to create a segment from one side of the Venn Visualization
- E. Right Click to create a new fro then overlap region of the Venn Visualization
Answer: B,D
NEW QUESTION 47
How many touch point can be added to a Fallout Visualization?
- A. 0
- B. 1
- C. 2
- D. Unlimited
Answer: A
NEW QUESTION 48
What are the main considerations when planning a segment?
- A. Audience scope elements approval process
- B. Audience scope time range process
- C. Audience dimension sharing groups time range
- D. Audience elements, dimension approval process
Answer: A
Explanation:
Explanation
https://docs.adobe.com/content/help/en/analytics/components/segmentation/segmentation-workflow/seg-plan.htm
NEW QUESTION 49
What happens when an analyst checks the box ''make this an Experience Cloud Audience in the Segment Builder.
- A. Approves the segment for all Experience Cloud users
- B. Automatically shares the Segment with all adobe analytics users and user groups within the organization
- C. Automatically tags the segment as an Experience Cloud Segment''
- D. Allows for usage of the Segment in Audience Manager and Target
Answer: D
NEW QUESTION 50
A stakeholder wants to learn how to create a custom data Range in the Analytics Workspace interface.
How should the business practitioner coach their stakeholder through this process?
- A. Select a new metric within the left rail.
- B. Create a new data range within the left rail.
- C. Select a time range using the calendar function embedded in each panel
- D. Create new dimension within the left rail.
Answer: D
NEW QUESTION 51
Certain links on your website are resulting in a 404 page.
Which dimension should be used to find out pages are affected?
- A. Pages by Geo Dimension
- B. Pages by Geo Dimension
- C. Page name Dimension
- D. Patching Dimensions
Answer: A
NEW QUESTION 52
A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics'.
Here are some example tracking codes provided by the media agency.
The marketing channel processing Rule for the Display channel is configured as follows:
What is causing the loss of data in Adobe Analytics?
- A. The Marketing channel processing rule is using a different query string parameter.
- B. The display ad placements are not configured correctly.
- C. The Marketing Channel processing rule is not set up to collect for the summet2019 campaign.
- D. The variables in the tracking code are not following a consistent taxonomy.
Answer: C
NEW QUESTION 53
The SDR document states that an eVar expires after each visit. In the first visit ''value A is collected.
How would the evar be populated for the second visit if the evar only collects values on the first visit.
- A. Unspecified
- B. (not collected)
- C. Value B
- D. Value A
Answer: B
NEW QUESTION 54
A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics'.
Here are some example tracking codes provided by the media agency.
The marketing channel processing Rule for the Display channel is configured as follows:
What is causing the loss of data in Adobe Analytics?
- A. The Marketing channel processing rule is using a different query string parameter.
- B. The display ad placements are not configured correctly.
- C. The Marketing Channel processing rule is not set up to collect for the summet2019 campaign.
- D. The variables in the tracking code are not following a consistent taxonomy.
Answer: C
NEW QUESTION 55
The owner of an electronics store is doing a yearly review of the store's performance and notices that there was a decline in Average order value in the months of April.
Which three statements cloud be true? (Choose three.0
- A. Orders decreased as revenue remained constant.
- B. Revenue increased as Order remained constant.
- C. Revenue decreased as Orders decreased.
- D. Revenue decreased as order remained constant.
- E. Revenue increased as orders decreased
Answer: A,B,D
NEW QUESTION 56
The product team wants to upload product pricing data from an offline database to the transaction ID in Adobe Analytics.
Which data import tool should be used for this task?
- A. Classification Importer
- B. Adobe fastETL
- C. Data Connecter
- D. Data sources
Answer: D
Explanation:
* When there is offline data you want permanently written into Adobe Analytics
* Options:
* Summary: simple data uploads, by day or limited dimensions
* Transaction ID: data uploads that connect an online endpoint to offline data, and fully associate imported data to a visitor snapshot captured online (e.g. orders complete online, and get returned offline)
* Transaction ID data sources allow you to not only view online and offline data side-by-side, but tie the data together. It requires the use of the transactionID variable in your Analytics implementation.
* When you send an online hit that contains a transactionID value, Adobe takes a "snapshot" of all variables set or persisted at that time. If a matching transaction ID uploaded through Data Sources is found, the offline and online data is tied together. It does not matter which source of data is seen first.
NEW QUESTION 57
Utilizing a segment identifying website traffic from the Unified States, an executive team member from a computer manufacture is viewing a report showing daily computer sales in the United States. In the component rail the executive sees a segment for ''United Kingdom and drags it directly into the dataset to break down a specific dimension. Every attempt return zero activity.
Why would the dataset drop to zero?
- A. The segment was not visit-based
- B. Dimension cannot be segmented In Analytics Workspace.
- C. Analytics Workspace cannot support more than one segment.
- D. The segment are mutually exclusive
Answer: D
Explanation:
As in segment its taking "United States" but in breakdown its using "United Kingdom"
NEW QUESTION 58
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