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Marketing-Cloud-Developer Dumps Full Questions - Exam Study Guide
Salesforce Marketing-Cloud-Developer Certification Exam measures the candidate's knowledge of marketing automation, customer journey management, email marketing, mobile messaging, and data management. Marketing-Cloud-Developer exam is designed to test the candidate's ability to design and develop custom applications using Marketing Cloud’s programming languages, including AMPScript and SSJS. Salesforce Certified Marketing Cloud Developer Exam certification exam also evaluates the candidate's ability to integrate Marketing Cloud with other Salesforce products and third-party applications. Successful completion of this certification exam demonstrates that the candidate has the skills and knowledge needed to design and develop custom Marketing Cloud applications that meet the specific needs of their organization.
Salesforce Marketing Cloud Developer certification is a valuable asset for any marketing professional looking to enhance their technical skills and expertise. With this certification, developers can demonstrate their mastery of the Marketing Cloud platform and showcase their ability to implement solutions that drive business growth and success. Moreover, it provides them with a competitive edge in the job market since it is a recognized certification by many organizations.
NEW QUESTION # 24
Certification Aid sends an email to a newly imported List with Subscribers who have no associated Subscriber Key. Which value will become the Contact Key? Choose 1.
- A. Email address
- B. Subscriber ID
- C. Unique random number
- D. ContactID
Answer: A
Explanation:
When an email is sent to a list where subscribers have no associated Subscriber Key, Marketing Cloud will use the Email Address as the Contact Key by default. This ensures that each subscriber can still be uniquely identified even if they do not have a predefined Subscriber Key.
NEW QUESTION # 25
A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email. Which two steps should be performed to achieve this objective? Choose 2
- A. Include the functions BeginImpressionRegion and EndImpressionRegion
- B. Request theImpression Tracking feature be enabled on the account
- C. Add a unique identifier in the HTML tags within the generated content
- D. Configure dynamic content block in Content Builder
Answer: A,B
Explanation:
To track the performance of dynamically created content via AMPscript in an email, the following steps should be performed:
* Request the Impression Tracking feature be enabled on the account: This feature must be enabled to track impressions of dynamic content.
* Include the functions BeginImpressionRegion and EndImpressionRegion: These functions are used within the AMPscript code to mark the beginning and end of the content region that needs to be tracked.
* Example:
ampscript
Copy code
%%[BeginImpressionRegion('DynamicContent')]%% <p>%%=v(@DynamicContent)=%%</p> %%
[EndImpressionRegion()]%%
1: Salesforce AMPscript Functions for Tracking
NEW QUESTION # 26
A developer wants to add an image to Content Builder via the API and retrieve the image's published URL. Which method should the developer use?
- A. Use the SOAP API to create a Porfoglio object and idenfity the Source property
- B. POST to the REST API/asset/v1/content/assets and parse the FileProperties parameter
- C. GET using the REST API/asset/v1/content/assets and parse the FileProperties parameter
- D. POST to the REST API/asset/v1/content/categories and parse the Description parameter
Answer: C
NEW QUESTION # 27
Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page.
When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.
- A. AMPscript for whole functionality.
- B. SSJS to create Salesforce record, AMPscript for form handling.
- C. AMPscript to create Salesforce record, SSJS for form handling.
- D. SSJS for whole functionality.
Answer: C,D
Explanation:
To create a lead capture form on a landing page and create a Lead record in Salesforce, you can use either AMPscript or SSJS. AMPscript can be used for interacting with Salesforce, and SSJS can handle form processing. Alternatively, SSJS can handle the entire process, including creating the Salesforce record.
* AMPscript and SSJS Combination: You can use AMPscript to interact with Salesforce APIs to create
* records and SSJS for form handling.
* SSJS for Full Functionality: SSJS can handle both the form submission and the interaction with Salesforce to create Lead records.
NEW QUESTION # 28
Which SSJS library can be used in email messages? Choose 1.
- A. Core
- B. None
- C. Platform
- D. Both
Answer: C
NEW QUESTION # 29
A company needs to retrieve a large number of rows from a data extension via the API.
Which two solutions would optimize the performance?
Choose 2 answers
- A. Use the AMPscript API functions on a CloudPage.
- B. Use the ContinueRequest feature.
- C. Use a SimpleFilterPart to retrieve small sets of relevant data.
- D. Use the REST API instead of the SOAP API.
Answer: A,B
NEW QUESTION # 30
A developer wants to expand thefunctionality of existing code which was written in AMPscript, but prefers to use Server-Side JavaScript (SSJS) for updates.
Which SSJS statement will retrieve the value of the AMPscript variable named subKey?
- A. Variable.GetTValue (''@subKey") ;
- B. Variable.SetValue("subKey", "Value");
- C. Var.Get("subKey");
- D. Var.Retrieve("@subKey");
Answer: C
Explanation:
To retrieve the value of the AMPscript variable namedsubKeyin Server-Side JavaScript (SSJS), the following statement should be used:
Var.Get("subKey");
This statement retrieves the value of the specified AMPscript variable within SSJS.
References:
* Salesforce Marketing Cloud SSJS Guide
* AMPscript and SSJS Integration
NEW QUESTION # 31
A developer wants to populate a data extension with information about all emails deployed in the last seven days. The data extension needsto contain JobID, EventDate, and the counts of how many emails were sent with each JobID.
Which data view is required to gather this information?
- A. Subscribers
- B. Sent
- C. Job
- D. Journey
Answer: B
Explanation:
The Sent data view contains records of all emails that have been sent, including details such as JobID, EventDate, and other relevant information. To gather the required information about emails deployed in the last seven days, the Sent data view should be used.
* Query Example:
SELECT JobID, EventDate, COUNT(*) as SentCount FROM _Sent WHERE EventDate >= DATEADD(day,
-7, GETDATE()) GROUP BY JobID, EventDate
1: Salesforce Data Views
NEW QUESTION # 32
A sendable data extension with a text field named 'Balance' contains the value S6.96 for a particular record. The following AMPscript statement is included in an email:
IF (Balance > 6.00) THEN
SET @Result = 'Balance is more than $6.00
ENDIF
Why would this IF statement yield unintended results?
- A. Double quotes should be used instead of single quotes.
- B. The operands are not the same data type.
- C. The comparison should use the < operator.
- D. Balance is a protected keyword.
Answer: B
NEW QUESTION # 33
Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named 'InStock' indicates whether the item is available.
Which snippet of AMPscript would return all products which are currently available?
- A. LookupRows ('Ent. Inventory*, 'true', 'InStock')
- B. LookupRows ('Ent. Inventory*, itemName, 'InStock', 'true')
- C. LookupRows ('Inventory*, 'InStock' 'true',)
- D. LookupRows ('Ent. Inventory*, 'InStock', 'true', )
Answer: D
NEW QUESTION # 34
A developer wantsto implement a newsletter registration from on NTO's website. Prior to form submission, an email address provided by the visitor should be validated. Which option could be used to support this scenario?
- A. SOAPAPI, Perform method with ValidationAction object
- B. REST API, /messaging/v1/domainverification route
- C. REST API, /address/v1/validateEmail route
- D. SOAP API, Describe method with EmailAddress object
Answer: C
Explanation:
To validate an email address prior to form submission, the REST API endpoint/address/v1/validateEmailcan be used. This endpoint allows you to check if the email address is formatted correctly and potentially validate it against known email address patterns.
NEW QUESTION # 35
A developer needs to determine why a Query Activity in an Automation has failed.
Which three scenarios could have caused this? Choose 3 answers
- A. The query is returning more than one million rows.
- B. The query results in duplicate rows not allowed by the primary key.
- C. The query is inserting a value that is larger than the size of a field.
- D. The query is not returning a value for a non-nullable field.
- E. The query takes more than 60 minutes to run.
Answer: B,C,E
Explanation:
A Query Activity in an Automation can fail for several reasons, including:
* The query takes more than 60 minutes to run (A)- Long-running queries are subject to timeouts, which can cause the query to fail.
* The query results in duplicate rows not allowed by the primary key (C)- If the query attempts to insert duplicate rows into a data extension that has a primary key constraint, it will fail.
* The query is inserting a value that is larger than the size of a field (E)- If the query attempts to insert data that exceeds the field size limits, it will result in an error.
References:
* Salesforce Marketing Cloud Query Activity
* Salesforce Marketing Cloud SQL Best Practices
NEW QUESTION # 36
NTO wants toexclude sends to specific subscribers based on a business rule, which is defined in an Exclusion Script. Which three types of sends would support this functionality? Choose 3
- A. Automation Studio Send Email Activity
- B. Journey Builder Send SMS Activity
- C. Journey Builder Send Email Activity
- D. Content Builder Send Flow
- E. Send Marketing Cloud Email in Sales or Service Cloud
Answer: A,C,D
Explanation:
Exclusion Scripts are used to exclude subscribers from email sends based on specific criteria. This functionality can be applied in various sending scenarios within Salesforce Marketing Cloud.
* Journey Builder Send Email Activity: In Journey Builder, exclusion scripts can be applied to Email Activities to ensure specific subscribers are excluded based on the business rules.
1: Salesforce Journey Builder Email Activity
Content Builder Send Flow: When sending emails through Content Builder, exclusion scripts can be used to filter out subscribers who meet the exclusion criteria.
Reference: Salesforce Content Builder Send Flow
Automation Studio Send Email Activity: In Automation Studio, email send activities can utilize exclusion scripts to exclude specific subscribers.
Reference: Salesforce Automation Studio Send Email
NEW QUESTION # 37
Northtrn Trail Outfitters has set up their North American business unit to unsubscribe at the business unit level.
Which dataview would they query to identify all subscribers who are unsubscribed from that Business Unit?
- A. _BusinessUnitUnsubscribes
- B. ListSubscribers
- C. .Subscribers
- D. ENT._Subscribers
Answer: A
NEW QUESTION # 38
A developer needs to use the 'contacts/ route of the REST API to update records in a data extension.
What should the developer verify before making the API call?
- A. Each contact should alreadyexist in All Subscribers.
- B. The data extension should be linked in an AttributeGroup in Contact Builder.
- C. Journey Builder should be configured to use the data extension.
- D. Contact Key should be equal to Subscriber Key in the underlying data extensions to ensure proper joining.
Answer: B
Explanation:
Before using the 'contacts/' route of the REST API to update records in a data extension, the developer should verify that the data extension should be linked in an AttributeGroup in Contact Builder (D). This ensures that the data extension is part of the contact model and can be accessed and updated using the REST API.
References:
Salesforce Marketing Cloud REST API
Contact Builder and Attribute Groups
Questions no: 153Verified answer: DComprehensive Detailed Step by Step Explanation with References:To ensure a blank email will not be sent when creating a complex dynamic email with multiple sections and content blocks, the developer should confirm every version has default content (D). This practice ensures that if any dynamic content fails to load or meet the conditions, the default content will be displayed, preventing a blank email from being sent.
References:
Salesforce Marketing Cloud AMPscript Guide
Salesforce Marketing Cloud Dynamic Content Best Practices
Questions no: 154Verified answer: DComprehensive Detailed Step by Step Explanation with References:
When using the REST API to send emails to customers after a purchase, the developer should make a token API call and re-use the token until the token expires (D). This approach optimizes API usage by reducing the number of token requests, ensuring that the token is reused until it naturally expires, after which a new token can be requested.
References:
Salesforce Marketing Cloud API Authentication
Token Management Best Practices
Top of Form
NEW QUESTION # 39
A customer wants a list of subscribers who were sent an email within the past 12 months.
How should this request be completed?
- A. Create a measure with criteria sent_date is after today minus 565 days
- B. Run a tracking extract via the SOAP API
- C. Query against the Job and Sent data views
- D. Locate the email sends in the Tracking tab within Email Studio
Answer: B
NEW QUESTION # 40
NTO is using an asynchronous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used toretrieve the status of the API call?
- A. ResultItem Object and OrderID
- B. Result Object and EmailAddress
- C. Result Object and ConservationID
- D. ResultItem Object and RequestID
Answer: D
Explanation:
To retrieve the status of an asynchronous SOAP API call to the TriggerSend object, you should use the ResultItemobject along with theRequestIDattribute.
* ResultItem Object: This object provides detailed information about the status of each individual request made within the API call.
* RequestID Attribute: This unique identifier is used to track and retrieve the status of the specific API request.
NEW QUESTION # 41
A developer is managing the data model programmatically and needs to access Attribute Group schema via the API. Which API should the developer use?
- A. SOAP
- B. XML
- C. Bulk
- D. REST
Answer: D
Explanation:
To manage the data model programmatically and access the Attribute Group schema, the REST API should be used. The REST API provides endpoints to interact with and retrieve information about Attribute Groups and their schemas.
NEW QUESTION # 42
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The Salesforce Marketing-Cloud-Developer exam is made up of 60 multiple-choice questions, which must be completed in 105 minutes. Candidates must achieve a passing score of 68% or higher to earn the certification. Topics covered on the exam include Marketing Cloud data architecture, data management, scripting languages, email marketing, mobile messaging, and more. Salesforce Certified Marketing Cloud Developer Exam certification is ideal for developers, technical architects, and consultants who are looking to enhance their skills and expertise in marketing automation, and who want to demonstrate their proficiency in developing custom solutions using the Salesforce Marketing Cloud platform.
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