Master 2022 Latest The Questions Marketing Science Professional and Pass 200-101 Real Exam!
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Facebook 200-101 Exam Syllabus Topics:
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NEW QUESTION 15
A soda brand is presented the following results based on a marketing mix model to explain year-over-year sales change.
How should the competitive media value be interpreted?
- A. Competitive media yearly activity declined by 2.0%
- B. Competitive media yearly activity increased by 2.0%
- C. Competitive media generated a 2.0% sales decrease
- D. Competitive media generated a 2.0% sales increase
Answer: B
NEW QUESTION 16
An advertiser wants to conduct a multi-cell Brand Lift test. The cells are designed to help the advertiser understand whether adding Instagram Stories as a placement impacts brand awareness. The test is designed with the following:
* Facebook Feed + Instagram Feed
* Instagram Stories + Facebook Feed + Instagram Feed
* Automatic Placements
What should the analyst recommend based on the test results?
- A. Continue with the placement strategy for the cell with the highest positive statistically significant awareness lift
- B. Continue with the placement strategy for all cells with positive awareness lift
- C. Continue with the placement strategy for all cells with positive statistically significant awareness lift
- D. Continue with the placement strategy for the cell with the highest positive awareness lift
Answer: C
NEW QUESTION 17
Which two options are valid WAN connectivity methods? (Choose two.)
- A. Ethernet
- B. DSL
- C. PPP
- D. WAP
- E. L2TPv3
Answer: B,C
Explanation:
On each WAN connection, data is encapsulated into frames before itcrosses the WAN link. The following are typical WAN protocols:1. High-level Data Link Control (HDLC): The Cisco default encapsulation type onpoint-to-point connections, dedicated links, and circuit-switches connections.2. PPP: Provides router-to-router and host-to-network connections over synchronous andasynchronous circuits. PPP was designed to work with several network layer protocols,including IP.3. Frame-relay: A successor to X.25. This protocol is an industry-standard, switchesdata-link layer protocol that handles multiple virtual circuits
http://en.wikipedia.org/wiki/Wide_area_network
NEW QUESTION 18
Which type of EIGRP route entry describes a feasible successor?
- A. a primary route, stored in the routing table
- B. a backup route, stored in the routing table
- C. a primary route, stored in the topology table
- D. a backup route, stored in the topology table
Answer: D
NEW QUESTION 19
Refer to the exhibit.
At the end of an RSTP election process, which access layer switch port will assume the discarding role?
- A. Switch3, port fa0/1
- B. Switch3, port Gi0/1
- C. Switch4, port fa0/2
- D. Switch4, port fa0/11
- E. Switch3, port fa0/12
- F. Switch3, port Gi0/2
Answer: D
NEW QUESTION 20
What is the purpose of Inverse ARP?
- A. to map a known DLCI to an IP address
- B. to map a known SPID to a MAC address
- C. to map a known DLCI to a MAC address
- D. to map a known MAC address to an IP address
- E. to map a known IP address to a MAC address
- F. to map a known IP address to a SPID
Answer: A
NEW QUESTION 21
Which protocol is an open standard protocol framework that is commonly used in VPNs, to provide secure end-to-end communications?
- A. L2TP
- B. PPTP
- C. RSA
- D. IPsec
Answer: D
NEW QUESTION 22
Refer to the exhibit.
Which WAN protocol is being used?
- A. ATM
- B. PPP
- C. HDLC
- D. Frame Relay
Answer: D
Explanation:
"Show interface pos8/0/0" command showing LMI enq sent which show frame-relay encapsulation enabled on this interface.Cisco supports three different Local Management Interface (LMI) types for Frame Relay: Cisco, ANSI Annex D, and Q933-A Annex A http://www.ciscopress.com/articles/article.asp?p=170741&seqNum=3
NEW QUESTION 23
Refer to the exhibit.
From R1, a network administrator is able to ping the serial interface of R2 but, unable to ping any of the subnets attached to RouterB. Based on the partial outputs in the exhibit, what could be the problem?
- A. The routing protocol has summarized on the classful boundary.
- B. The EIGRP network statements are incorrectly configured.
- C. The IP addressing on the serial interface of RouterA is incorrect.
- D. EIGRP has been configured with an invalid autonomous system number.
- E. EIGRP does not support VLSM.
Answer: A
Explanation:
CCNA - EIGRP Common Question Reference:
http://www.orbitco-ccna-pastquestions.com/CCNA---EIGRP-Common-Question.php
Explanation:
If you look carefully at the R2 ip route, you will discover that the R2 does not learn any network from R1; this is because the routing protocol used here (EIGRP) performs auto summary when advertising routes to peers across a network. So in this case the address 172.17.0.0/26 is a summarized address. If the router was configured with no auto summary command, R2 LAN addresses would have been advertised and reached.
NEW QUESTION 24
Refer to the exhibit.
Each of these four switches has been configured with a hostname, as well as being configured to run RSTP. No other configuration changes have been made. Which three of these show the correct RSTP port roles for the indicated switches and interfaces? (Choose three.)
- A. SwitchD, Gi0/2, root
- B. SwitchB, Gi0/1, designated
- C. SwitchB, Gi0/2, root
- D. SwitchC, Fa0/2, root
- E. SwitchA, Fa0/1, root
- F. SwitchA, Fa0/2, designated
Answer: A,E,F
NEW QUESTION 25
Refer to the exhibit.
Hosts in network 192.168.2.0 are unable to reach hosts in network 192.168.3.0. Based on the output from RouterA, what are two possible reasons for the failure? (Choose two.)
- A. The cable that is connected to S0/0 on RouterA is faulty.
- B. The IP address that is configured on S0/0 of RouterB is not in the correct subnet.
- C. Interface S0/0 on RouterA is configured with an incorrect subnet mask.
- D. Interface S0/0 on RouterA is not receiving a clock signal from the CSU/DSU.
- E. Interface S0/0 on RouterB is administratively down.
- F. The encapsulation that is configured on S0/0 of RouterB does not match the encapsulation that is configured on S0/0 of RouterA.
Answer: D,F
Explanation:
http://www.cisco.com/en/US/docs/routers/access/800/819/software/configuration/Guide/6ser_conf. html
NEW QUESTION 26
A marketing analyst wants to understand the relationship between campaign frequency and additional return on ad spend (ROAS) across 150 CPG Facebook campaigns. The analyst has the following information on these campaigns: reach, frequency, duration, budget, product category, buying strategies, and outcomes like additional sales and ROAS. The analyst suspects that campaign frequency is related to other campaign characteristics and is planning to run the following statistical model:
ROAS Lift = bO + b1.reach + b2.frequency + b3.duration + b4.budget + b5.product category + b6.buying strategy
What two additional statistical analysis are required to test the analyst's hypothesis? (Choose 2)
- A. Correlation matrix of campaign frequency and other predictors of ROAS Lift
- B. Logistic regression including all relevant campaign characteristics
- C. Multiple linear regression including non-linear and interaction terms
- D. Simple linear regression of frequency and ROAS Lift
Answer: A,C
NEW QUESTION 27
Which encapsulation type is a Frame Relay encapsulation type that is supported by Cisco routers?
- A. IETF
- B. HDLC
- C. ANSI Annex D
- D. Q9333-A Annex A
Answer: A
NEW QUESTION 28
What is the default maximum number of equal-cost paths that can be placed into the routing table of a Cisco OSPF router?
- A. unlimited
- B. 0
- C. 1
- D. 2
Answer: C
Explanation:
4 is the default number of routes that OSPF will include in routing table if more than 4 equal cost routes exist for the same subnet. However, OSPF can include up to 16 equal cost routes in the routing table and perform load balancing amongst them. In order to configure this feature, you need to use the OSPF subcommandmaximum-paths, i.e. maximum-paths 16.
NEW QUESTION 29
A network administrator needs to configure port security on a switch. Which two statements are true? (Choose two.)
- A. The sticky learning feature allows the addition of dynamically learned addresses to the running configuration.
- B. The network administrator can configure static secure or sticky secure MAC addresses in the voice VLAN.
- C. The network administrator can apply port security to EtherChannels.
- D. The network administrator can apply port security to dynamic access ports.
- E. When dynamic MAC address learning is enabled on an interface, the switch can learn new addresses, up to the maximum defined.
Answer: A,E
NEW QUESTION 30
Refer to the exhibit.
At the end of an RSTP election process, which access layer switch port will assume the discarding role?
- A. Switch3, port fa0/1
- B. Switch3, port Gi0/1
- C. Switch4, port fa0/2
- D. Switch4, port fa0/11
- E. Switch3, port fa0/12
- F. Switch3, port Gi0/2
Answer: D
Explanation:
In this question, we only care about the Access Layer switches (Switch3 & 4). Switch 3 has a lower bridge ID than Switch 4 (because the MAC of Switch3 is smaller than thatof Switch4) so both ports of Switch3 will be in forwarding state. The alternative port will surely belong to Switch4. Switch4 will need to block one of its ports to avoid a bridging loop between the two switches. But how does Switch4 select its blocked port? Well, the answer is based on the BPDUs it receives from Switch3. A BPDU is superior than another if it has:
1. A lower Root Bridge ID2. A lower path cost to the Root3. A lower Sending Bridge ID4. A lower Sending Port ID
These four parameters are examined in order. In this specific case, all the BPDUs sent by Switch3 have the same Root Bridge ID, the same path cost to the Root and the same Sending Bridge ID. The only parameter left to select the best one is the Sending Port ID (Port ID = port priority + port index). In this case the port priorities are equal because they use the default value, so Switch4 will compare port index values, which are unique to each port on the switch, and because Fa0/12 is inferior to Fa0/1, Switch4 will select the port connected with Fa0/1 (of Switch3) as its root port and block the other port -> Port fa0/11 of Switch4 will be blocked (discarding role)
NEW QUESTION 31
What information does a router running a link-state protocol use to build and maintain its topological database? (Choose two.)
- A. hello packets
- B. TTL packets from designated routers
- C. SAP messages sent by other routers
- D. routing tables received from other link-state routers
- E. beacons received on point-to-point links
- F. LSAs from other routers
Answer: A,F
NEW QUESTION 32
An advertiser recently ran a month-long campaign on a new media platform. This campaign targeted customers who had purchased from the advertiser in the past year. Of the 10 million customers targeted, 3 million were reached. The average frequency for the campaign was three impressions over the month. The advertiser spent $100,000 on this media buy.
After the campaign, an analyst from the media platform noticed that customers who received six or more impressions were twice as likely to purchase than those who received three or fewer impressions. To increase the number of users who receive six or more impressions, the analyst recommends that the advertiser double their spend. The goal is to increase the frequency from three to six in order to drive a significant increase in incremental return on ad spend.
What primary concern should the advertiser's in-house measurement team have about this conclusion?
- A. The demographic makeup of the groups that received <=3 and >=6 impressions are different
- B. This is a new platform, so the results must be validated multiple times before changing strategy
- C. The campaign was not long enough to capture adequate data
- D. This is an observational finding rather than an experimental finding
Answer: B
NEW QUESTION 33
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