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NEW QUESTION 77
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?
- A. SQL Query
- B. Personalization strings
- C. AMPscript
- D. Guide Template Language
Answer: C
NEW QUESTION 78
An existing triggered send needs to be updated with new content
Select the correct sequence
- A. Publish changes,
- B. Pause message interaction,
- C. Edit message content,
- D. Start triggered email interaction
Answer: B
NEW QUESTION 79
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Export data from a data extension to any SFTP location
- B. Reconcile contact data on multiple Contact IDs
- C. Add a single record to a data extension
- D. Clear the data from a data extension
Answer: A,B
NEW QUESTION 80
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
- A. The entry event is triggered too often.
- B. The contact fell below the High Water Mark.
- C. The preference center is too precise.
- D. Their account has deliverability issues.
Answer: B
NEW QUESTION 81
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
* CustomerlD
* FirstName
* EmailAddress
* OrderlD
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?
- A. SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD
- B. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID
- C. SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate, T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerlD=OrderTable.CustomerlD
- D. SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD
Answer: B
NEW QUESTION 82
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
- A. File Transfer, Import, Measures, Sends
- B. File Transfer, Data Extract, Filters, Sends
- C. File Transfer, Query, Measures, Sends
- D. File Transfer, Import, Query, Sends
Answer: D
NEW QUESTION 83
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Define Goal, Send Email, Wait, Decision Split
- B. Random Split, Send Email, Wait, Define Goal
- C. Update Contact Data, Wait, Send Email, Join
- D. Define Goal, Update Contact Data, Send Email, Wait
Answer: D
NEW QUESTION 84
Which statement is correct regarding tracking aliases? Choose 2 answers
- A. Tracking aliases are associated with a URL in HTML as: tag="alias text".
- B. Tracking aliases are found in Tracking and some standard reports.
- C. Tracking aliases can differentiate click activity in an email to the same URL.
- D. Tracking aliases are primarily relevant when used with email conversion tracking.
Answer: C,D
NEW QUESTION 85
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have one dedicated IP address for every 100,000 messages send per month.
- B. They should have one SAP for transactional sends and another for commercial sends.
- C. They should have a shared IP since their volume is under 500,000 messages per month.
- D. They should send at least 250,000 messages per month to maintain their sender reputation.
Answer: A
NEW QUESTION 86
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers
- A. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- B. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
- C. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
- D. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
- E. Confirm that an email address was provided as the Routing Address for Remaining Replies.
Answer: B,C,E
NEW QUESTION 87
An existing triggered send needs to be updated with new content
Select the correct sequence
Answer:
Explanation:
Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
NEW QUESTION 88
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered automation to send emails to customers who have made a purchase
- B. A scheduled automation to send emails to customers who made a purchase daily
- C. A user-initiated message to send an email to customers who made a purchase daily
- D. A triggered message to send an email as soon as a customer completes a purchase
Answer: D
NEW QUESTION 89
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- D. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
Answer: A
NEW QUESTION 90
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a data extension, using the 'add and update' method.
- B. Import the file to a list, using the 'update only' method.
- C. Import the file to a data extension, using the 'overwrite' method.
- D. Import the file to a list, using the 'add and update' method.
Answer: A
NEW QUESTION 91
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. HTML
- B. AMPscript
- C. SQL
- D. SSJS
Answer: B
NEW QUESTION 92
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- B. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- C. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- D. Create a file drop automation which includes an Import File Activity and triggered send.
Answer: A
NEW QUESTION 93
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
- A. One-to-One Relationship
- B. Many-to-Many Relationship
- C. Population
- D. One-to-Many Relationship
Answer: A
NEW QUESTION 94
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