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Salesforce MKT-101 certification exam is designed to test an individual's knowledge and abilities in building and analyzing customer journeys using the Salesforce Marketing Cloud platform. MKT-101 exam is intended for marketing professionals who want to showcase their expertise in creating and executing effective marketing campaigns that engage and convert customers throughout their journey.
NEW QUESTION # 93
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holidays promotional email.
Which feature should NTO use?
- A. Einstein Coy Insights
- B. Enhanced Dynamic Content
- C. Einstein Content Selection
Answer: C
NEW QUESTION # 94
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?
- A. Select the Recurring schedule type for the entry source in Journey Builder.
- B. Schedule and activate Triggered Sends for the messages in the journey.
- C. Select an automation to populate the Entry Source Data Extension.
Answer: A
NEW QUESTION # 95
When the number of subscribers exceeds one million records, which data model is preferred?
- A. Groups
- B. Lists
- C. Data Extensions
- D. Data Filters
Answer: C
NEW QUESTION # 96
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality could accommodate this?
- A. Subscriber Attributes
- B. System Preferences
- C. Subscriber Key
- D. Primary Key
Answer: C
NEW QUESTION # 97
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a SQL Query against the _Click data view.
- B. Create and execute a Data Filter on the_Click data view.
- C. Create and execute a Tracking Extract.
- D. Create and execute a Subscriber Engagement report.
Answer: A
NEW QUESTION # 98
What is a table within the application database that stores sendable subscriber data as well as relational data like
purchases, inventory, rewards programme data?
- A. Data Table
- B. Data List
- C. Data Extension
- D. List
- E. Subscriber Table
Answer: C
NEW QUESTION # 99
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. User device data is unavailable in Contact Builder for up to 24 hours.
- B. Existing users will create additional Contacts in Marketing Cloud.
- C. Newly registered users will create additional Contacts in Marketing Cloud.
- D. All mobile app users will create additional Contacts in Marketing Cloud.
Answer: A
NEW QUESTION # 100
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Purge the current records and carry on with new keys sourced from Sales Cloud.
- B. Get existing records updated with new Keys sourced from Sales Cloud instance.
- C. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
- D. Identify what key the customer wants and have the MC Contact model control it.
Answer: B,D
NEW QUESTION # 101
Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. Contact History
- B. _Send Data Views
- C. Send Logs
- D. Tracking Extracts
Answer: C
Explanation:
To query Marketing Cloud for send data across SMS, Push, and email, Northern Trail Outfitters should use _Send Data Views. Data Views are system-generated tables that store tracking and system data for different channels and platforms in Marketing Cloud. _Send Data Views contain information about email sends, SMS sends, and push sends across different business units and accounts. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_send.htm&type=5
NEW QUESTION # 102
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- C. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create three distinct Attribute Groups that link each data extension directly to Contacts.
Answer: A
NEW QUESTION # 103
A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate.
What should they know about Total Opens?
- A. Total opens indicates how many subscribers opened the email.
- B. Total opens w a great indicator of campaign success.
- C. Total opens includes every time the email was displayed with images.
- D. Total opens may not include email clients that render email with images off.
Answer: C
NEW QUESTION # 104
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Import Activity > Decision > Journey Activities
- B. Salesforce Entry Event > Query Activity > Automation Studio Activities
- C. Query Activity > API Event > Automation Studio Activities
- D. Query Activity > Data Extension Entry Source > Journey Activates
Answer: D
Explanation:
A query activity is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data extension entry source is a journey builder entry source that allows injecting contacts into a journey based on a data extension. Journey activities are actions that occur within a journey, such as sending an email or updating a contact attribute. By using a query activity to filter contacts who have not made a purchase in the last six months from their order data extension, NTO can create a sendable data extension with those contacts and use it as a data extension entry source for their journey. Then, by using journey activities, they can communicate the same message across all channels to those contacts. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_data_extension_entry_source.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_journey_activities.htm&type=5
NEW QUESTION # 105
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?
- A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
- B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
- C. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
- D. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
Answer: A
NEW QUESTION # 106
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Personalization Strings
- B. Guide Template Language
- C. Dynamic Content Areas
- D. Substitution Strings
Answer: C
NEW QUESTION # 107
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
- A. Use Einstein Segment Recommendations
- B. Use an import activity to import a file from the SFTP
- C. Use the Import Wizard in Automation Studio
- D. Use a query activity to populate the auto-suppression
Answer: D
NEW QUESTION # 108
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. There is a Master Detail Relationship from Contact to Shipment.
- B. The Shipment object requires a Lookup to Lead or Contact.
- C. The Shipment object is on the Account Related List.
- D. An Apex Trigger is created on the Shipment object.
Answer: C,D
Explanation:
The Shipment object requires a Lookup to Lead or Contact1. This is because triggered sends can only be sent to Salesforce contacts, leads, or person accounts when object records are created or updated1.
An Apex Trigger is created on the Shipment object2. This is because a trigger is Apex code that executes before or after certain operations on an object2, and it can be used to invoke the Marketing Cloud integration action that triggers the email send3.
NEW QUESTION # 109
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?
- A. Use RMM dynamic content blocks to render the email reply body.
- B. Check the Include Replies as Attachments'' box in the RMM settings.
- C. Use RMM personalization strings to render the email reply body.
- D. Query the RMM data view for the reply body and reference it from a data extension.
Answer: A
Explanation:
Using RMM personalization strings to render the email reply body can be used to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. RMM personalization strings are variables that can be inserted into auto-forwarded messages to display information from the original reply message, such as subject line, sender address, or reply body. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management_personalization_strings.htm&type=5
NEW QUESTION # 110
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