2023 New Pardot-Consultant Dumps - Real Salesforce Exam Questions
Dependable Pardot-Consultant Exam Dumps to Become Salesforce Certified
NEW QUESTION 77
LenoxSoft has been using Pardot and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
- A. To always book a follow up call with prospects and record notes from the call in the Pardot Notes field for future review.
- B. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
- C. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
- D. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
Answer: B
NEW QUESTION 78
LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Enable "Business Unit'connector setting
- B. Move all users to Salesforce Lightning
- C. Use the Pardot Lightning App
- D. Purchase separate Pardot accounts
Answer: C
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_sf_connector_pbus_parent.htm&type=5
NEW QUESTION 79
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Pardot should be used?
- A. Automation rule
- B. Dynamic list
- C. Segmentation rule
- D. Completion action
Answer: B
NEW QUESTION 80
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create Pardot user records in one business unit, then use the business unit switcher to access each account.
- B. Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
- C. Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
- D. Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
Answer: D
NEW QUESTION 81
What is true about scoring? [Choose one answer]
- A. Pardot will automatically assign prospects a score from F- to A+.
- B. Salesforce opportunities can influence a prospect's score.
- C. Pardot comes with a scoring model that cannot be adjusted or changed.
- D. It is not possible to reset a prospect's score to 0.
Answer: B
NEW QUESTION 82
LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Enable "Business Unit'connector setting
- B. Move all users to Salesforce Lightning
- C. Use the Pardot Lightning App
- D. Purchase separate Pardot accounts
Answer: C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_sf_connector_pbus_parent.htm&type=5
NEW QUESTION 83
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?
- A. Enable the prospect resubscribe feature in Pardot to allow prospects to opt back in.
- B. Run a permission pass effort to all of the leads and contacts who have opted out.
- C. Create an automation rule to clear the opt out field on the leads and contacts.
Answer: A
NEW QUESTION 84
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Pardot for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?
- A. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
- B. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
- C. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
- D. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
Answer: D
NEW QUESTION 85
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D.
Low Grade | High Score
- A. CDBA
- B. CDAB
- C. CBDA
- D. ABDC
Answer: A
NEW QUESTION 86
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?
- A. Form completion action and user group
- B. Form completion action and user queue
- C. Automation rule and user queue
- D. Automation rule and user group
Answer: D
NEW QUESTION 87
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
- A. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
- B. Create an engagement program to send educational content and notify sales if they engage.
- C. Send the prospects a monthly newsletter with product demos or free trial offers.
- D. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
Answer: A
NEW QUESTION 88
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500.
Their department should either be technology or finance.
C-level is the best fit but managers should also be included as they may make purchasing decisions.
Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
- C. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
- D. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
Answer: C
NEW QUESTION 89
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Pardot engagement data on the Salesforce campaign and Account records?
Choose 2 answers
- A. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
- B. Have each team member log in and reference the dashboard in the Analytics Studio app.
- C. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
- D. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
Answer: A,C
NEW QUESTION 90
Lenoxsoft needs to sync their Salesforce custom objects to Pardot prospects in order to run an automation rule.
What is the first step in the process of setting up custom object syncing between the two systems?
- A. Perform a full Pardot database sync, prior to creating the Salesforce custom object
- B. Create the Pardot custom object on the prospect level before the prospect Account level
- C. Configure the Salesforce custom object to relate to th< account, lead, or contact
- D. Adjust the sync behavior on the pardot custom object to use the Salesforce value
Answer: C
NEW QUESTION 91
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
- A. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
- B. Build dynamic list add criteria as Contact as blank add action as notify assigned user
- C. Build automation rules add criteria as Contact as blank add action as notify assigned user
- D. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
Answer: B
NEW QUESTION 92
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email now can be used to run these tests?
- A. Create a test list of approved users to use in the testing tab of the email now.
- B. Create a dynamic list of approved users to use as the recipient list in the sending tab.
- C. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
- D. Create a static list of approved users to use as the recipient list in the sending tab.
Answer: A
NEW QUESTION 93
"If an organization has several Pardot users who require direct login access to pi.pardot.com, what should be done before enabling user sync?
- A. Create a custom user role for Pardot Only users in Pardot.
- B. Set the users as Marketing user roles in Pardot before enabling user sync.
- C. Make sure the CRM username field on user records are empty.
- D. Delete and recreate the specific users after enabling user sync.
Answer: C
NEW QUESTION 94
Lenoxsoft needs to sync their Salesforce custom objects to Pardot prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
- A. Perform a full Pardot database sync, prior to creating the Salesforce custom object
- B. Create the Pardot custom object on the prospect level before the prospect Account level
- C. Configure the Salesforce custom object to relate to th< account, lead, or contact
- D. Adjust the sync behavior on the pardot custom object to use the Salesforce value
Answer: C
NEW QUESTION 95
Wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?
- A. Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
- B. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
- C. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
- D. Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.
Answer: A
NEW QUESTION 96
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