[2021] 1Z0-1032-20 All-in-One Exam Guide Practice To your 1Z0-1032-20 Exam!
Preparations of 1Z0-1032-20 Exam 2021 Oracle Responsys Marketing Platform Cloud Service Unlimited 72 Questions
NEW QUESTION 23
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
- A. You must delete the first row of the file before performing the import. Your file must contain actual data only.
- B. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
- C. In the field mapper screen, select the "Columns Already Included" check box.
- D. In the import configuration, select the "First line contains column names" check box.
Answer: A
NEW QUESTION 24
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. /assign/
- B. ?assign?
- C. ! assign
- D. <# assign>
Answer: D
NEW QUESTION 25
You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?
- A. Get Data Variable
- B. Entry Tracking Variable
- C. ORA Variable
- D. Temporary Value Variable
- E. Custom SQL Variable
Answer: E
NEW QUESTION 26
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)
- A. <br>
- B. <dynamicregion>
- C. <td>
- D. <div>
Answer: A,D
NEW QUESTION 27
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the Version Test button.
- B. Navigate to the Version Test screen and click the Workbook button.
- C. Navigate to the Workbook and click the Validate button.
- D. Navigate to the Workbook and click the EMD button.
Answer: A
NEW QUESTION 28
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- B. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
- C. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- D. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- E. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
Answer: C
NEW QUESTION 29
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
- A. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
- B. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
- C. You don't have the segment group feature enabled in the Account Administration settings.
- D. You should have created a corresponding filter for each rule set to be used to identify the segment group.
Answer: A
NEW QUESTION 30
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
- A. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
- B. Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
- C. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
- D. Create an Import Supplemental Table job in Responsys for this file.
Answer: B
NEW QUESTION 31
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
- B. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
- C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
- D. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
Answer: C
NEW QUESTION 32
Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?
- A. Sent Date = August 1 to August 2, 2016
- B. Interval Date = August 1, 2016 plus one day
- C. Event Date = August 1, 2016
- D. Sent Date = August 1, 2016
- E. Live Date - August 1, 2016
Answer: E
NEW QUESTION 33
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. You need to create a new user specifically for Responsys from within the Salesforce.com application.
- B. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- C. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- D. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
Answer: C
NEW QUESTION 34
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
- A. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
- B. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
- C. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
- D. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
Answer: C
NEW QUESTION 35
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. action=single
- B. action=once
- C. action=last
- D. tracking-once
- E. tracking=first
Answer: D
NEW QUESTION 36
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
- A. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
- B. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
- C. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
- D. The column to be used as the table's primary key must be named something different in each profile list.
Answer: A,C
NEW QUESTION 37
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <!-- and -->
- B. <comment> and </comment>
- C. <#-- and -->
- D. <<-- !~ -->
Answer: C
NEW QUESTION 38
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- B. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- C. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- D. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
- E. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
Answer: A,C,E
NEW QUESTION 39
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
- A. Use the Campaign Search feature.
- B. Look in each folder until you find the campaign.
- C. Use the Campaign Debugger tool.
- D. Use the Manage Campaign screen.
Answer: A
NEW QUESTION 40
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. search strings entered into a website more than twice
- B. products added to a shopping cart, where no additional event takes place
- C. products that were browsed/viewed, where no additional event takes place
- D. pages that were marked as favorite
- E. products that were purchased
Answer: A,B,C
Explanation:
Explanation
Reference
http://www.oracle.com/us/corporate/press/2507127
NEW QUESTION 41
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
- A. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- B. Minimize complaints and bounces to establish a good reputation with each ISP.
- C. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
- D. Send carefully planned content to highly engaged recipients.
- E. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
Answer: A,B,D
NEW QUESTION 42
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
- A. Import a public encryption key the customer created to be used when the export runs.
- B. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
- C. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
- D. Import a private encryption key the customer created to be used when the export runs.
Answer: C
NEW QUESTION 43
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- B. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- C. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
- D. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
Answer: D
NEW QUESTION 44
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
- A. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate. - B. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- C. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- D. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
Answer: B
NEW QUESTION 45
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in to opt-out? (Choose three.)
- A. Recipient selects a Reply-to unsubscribe in a promotional email.
- B. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
- C. Recipient deletes a promotional email from the inbox.
- D. Recipient inbox is full, so the promotional email is rejected by the server.
- E. Recipient registers a SPAM complaint for an email.
Answer: A,D,E
NEW QUESTION 46
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
- B. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
- C. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns. - D. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
Answer: A
NEW QUESTION 47
Which three precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)
- A. Ensure that there are no active campaigns referencing the column to be deleted.
- B. Check to make sure there are no forms referencing the column.
- C. Check to see whether the data column is being used by the customer for external analytics purposes.
- D. Ensure that there are no Connect jobs updating the column to be deleted.
Answer: A,C,D
NEW QUESTION 48
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