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Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Google Analytics Integration | - Behavior and performance insights
|
| Google Ads Reporting Tools | - Reporting interface
|
| Conversion Tracking and Attribution | - Attribution models
|
| Measurement Fundamentals | - Digital marketing measurement concepts
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
What reporting portion of Google Analytics would you examine if you're interested in seeing your most popular pages in your website?
- A. Goals
- B. Content
- C. E-commerce
- D. Web page views
Correct Answer: B 🗳️
You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?
- A. Define a clear call-to-action
- B. Filter out unqualified clicks
- C. Include deals and benefits
- D. Relate ads to their landing pages
Correct Answer: C 🗳️
Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?
- A. Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
- B. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create
- C. Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create
- D. Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
Correct Answer: A 🗳️
Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?
- A. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
- B. Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
- C. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
- D. Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
Correct Answer: C 🗳️
Gary is managing a website for his organization and he's been using Google Analytics for seven months. Gary is now working to optimize page popularity on his site with Google Analytics. There are two approaches to optimizing page popularity. One approach is to add high quality referral sites to placement target. What is the other Google Analytics recommendation?
- A. Find high performing keywords to add to your campaigns.
- B. Add more links within the existing URL to the pages to be optimized.
- C. Participate in the Google Analytics Benchmarking Service.
- D. Increase the Google AdWords bids.
Correct Answer: A 🗳️
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