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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A. Social | real-time bidding
B. Site optimization | flat fee
C. Search | % of spend
D. Dynamic creative optimization | flat fee
E. Media targeting | cost-per-stamp
F. Email | auction

Question 2

You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A. Data Classification
B. Data Ingestion
C. Operational Rollout
D. Data Scoping
E. Discover

Question 3

You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A. Option D
B. Option A
C. Option C
D. Option B
E. Option E

Question 4

A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A. Create and activate a Data Campaign.
B. Configure Self-Classification Taxonomy and Classification Rules.
C. Create an Audience.
D. Deploy an ID Swap tag.

Question 5

A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A. Submit Taxonomy Maintenance requests to My Oracle Support.
B. Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
C. Use Taxonomy Management in the Partner User Interface.
D. Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.

Solutions: