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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A. Agency ownership of the DMP
B. Full agency control
C. Full client control
D. Client ownership of the DMP

Question 2

How are look-alike models produced?

A. They are built by identifying targets with the highest action rate on the Funnel Analysis report.
B. They are built within the platform using logic to connect audiences.
C. They are built by creating audiences from categories with high index values.
D. They are built by data partners using complex algorithms of multiple data attributes.
E. They are built by ingesting online data from partner sites.

Question 3

What is the reason to use batch versus real-time SDT?

A. If you want to receive user data as it is collected on users via HTTP POST or GET requests
B. If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C. If you want user data transferred directly to your server
D. If you want user data sent without authentication

Question 4

There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A. JSON return tag
B. User Data API
C. Batch server data transfer
D. Real-time server data transfer
E. Paste a pixel campaign delivery.

Question 5

Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A. Self-classification
B. Self-service OnRamp
C. Managed classification
D. Corporate classification

Solutions: