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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following competencies should a communication professional, engaged in strategic communication management, develop FIRST to ensure they add value to an organization?

A) Leadership development
B) Strategic advisory skills
C) Business and financial acumen
D) Change communication

2. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?

A) There is nothing that can be done; the article has been already published.
B) Contact the reporter with the correct information. Request a correction be published, if possible.
C) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
D) The reporter made an error, so the director should demand a correction be published.

3. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Planning process
B) Communication strategy
C) Communication tactics
D) Business objective

4. An independent consultant has completed a confidential report on a community bank's lending practices confirming that criticisms made publicly against the bank are justified. As the communication manager is exiting the building, a reporter who claims to have seen the report demands to talk with someone in authority.
Which of the following is the communication manager's BEST immediate response?

A) "The report has not been released so you must have seen a leaked copy. You will be the first person I will call the moment it goes out."
B) "Please come in while I find someone who can speak with you."
C) "I cannot comment on this. Our company policy is for you to make an appointment to talk with the responsible executive."
D) "I am not able to help you at this time. Give me your number and I will contact you."

5. A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:

A) Meet with the executive to discuss the executive's concerns more specifically.
B) Meet with direct reports to discuss the need to make employee engagement a top priority.
C) Develop communication plans designed to improve employee engagement.
D) Contact Human Resources for more information about the employee engagement survey and the survey results.

Solutions: