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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing Operations | - Content and campaign execution
|
| Automation and Journeys | - Journey Builder fundamentals
|
| Compliance and Security | - Security and access control
|
| Subscriber and Data Management | - Contact Builder and data architecture
|
| Analytics, Reporting, and Optimization | - Optimization and troubleshooting
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. Journey
- B. Data Filters
- C. Measures
- D. SQL Queries
Correct Answer: D 🗳️
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A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the team has a date stamp to avoid duplication
- B. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- C. Use the exact file name used for the trigger in the Import File Activity
- D. Make sure the files are placed in the correct subfolder within the SFTP
Correct Answer: B 🗳️
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Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
- A. Define a Sender Profile.
- B. Define a Subscriber -specific From Name.
- C. Define a Delivery Profile.
- D. Define custom Reply Mail Management.
Correct Answer: A,C 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
- A. Require several campaign approvals
- B. Use Proof instead of [PREVIEW]
- C. Add [PREVIEW] to the subject line validation list
- D. Wrap the subject line with AMP script
Correct Answer: C 🗳️
Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers
- A. Time Between Send and Engagement
- B. Email Performance by Device
- C. Deliverability Complaint Rate
- D. Email Sending Performance Report
Correct Answer: A,B 🗳️
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