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Salesforce Interaction Studio Accredited Professional Sample Questions:

1. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A) External email campaign events ETL
B) Manual segment ETL
C) ProductETL
D) Transaction ETL

2. What is the unified customer profile?

A) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
B) A profile view for administrators to see activity across all of the customer touch points
C) A unified view of all customer activity across, websites, web applications, mobile store, call center
D) A view of each visitor, customer, and user based on their behaviour on your website, withmarketing emails or, with any integrated channel

3. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A) Manually sync data from Interaction studio to service cloud
B) Leverage service cloud to inform IS in real-time
C) Use machine learning to serve product/ content recommendations in email sent by your ESP
D) The agent uses a customized next best offer widget powered by the interaction studioconnector

4. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A) Use a segment to specify certain actions, which can be set as the goal for a campaign
B) Use a segment to setup a filter, then use the filter in campaign statistics
C) Use a segment to set a global goal
D) Use engagement compare functionality to see the differences in key metrics and behaviours

5. What are the two main functions of the Event API? (select 2)

A) Return campaign responses
B) Process GDPR data or deletion requests
C) Bulk load externalcampaign data
D) Capture user attributes and actions

Solutions: