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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Topic 2: Content Creation and Delivery | 24% | - Build and customize email content
|
| Topic 3: Insights and Analytics | 14% | - Analyze email metrics
|
| Topic 4: Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Topic 5: Marketing Automation | 26% | - Automate email campaigns
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
- A. The Update Contact Activity Is used to make status updates.
- B. The entry sources data extension has a primary key and subscriber key.
- C. The Update Contact Activity us used to make status updates.
Correct Answer: A 🗳️
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A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
- A. Create a new data extension with the new fields.
- B. Create a data filter that includes the new fields.
- C. Edit the fields in the synchronized data source.
Correct Answer: C 🗳️
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A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Use an interactive form from email Studio to collect this information
- B. Use Journey Builder to build an audience using Ad Studio.
- C. Web Studio to capture Query parameters from social media link.
Correct Answer: C 🗳️
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Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
- A. A Utilize exit criteria for the journey.
- B. Use the Update Contact a:
- C. Ensure the Contact entry mode is No re-entry
Correct Answer: A 🗳️
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A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?
- A. Contacts Count
- B. Audience Engagement Over Time
- C. Contacts Analytics
Correct Answer: C 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
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