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Facebook Certified Community Manager Sample Questions:

1. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Create a poll for feedback on the milk formula.
B) Ask members to share their favorite post from the group on their profiles.
C) Create a post announcing the release of the latest formula milk
D) Develop content that encourages sharing photos and stories.

2. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Survey community members
B) Analyze drop-off for video content
C) Study engagement trends on the school's Facebook Page
D) Interview alumni

3. A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

A) Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
B) Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
C) Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
D) Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks

4. The only community manager of a Brazilian national football fan group with 2 million members needs support to ensure content is on topic. The community manager notices an increase of spam videos in other languages in the group.
Which three options should the community manager use to keep the group relevant? (Choose 3)

A) Reject all new membership requests
B) Encourage members to report content to admins
C) Remove all members who post in a non-local language
D) Use Group Insights to identify potential moderators
E) Set up post approval for all members

5. A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

A) How many current clients found the trainer on each platform
B) How much the trainer enjoys using each platform
C) How much engagement each platform gets
D) How much time the trainer spends on each platform

Solutions: